Thumbs Up
Tools and services we love and support
Dashboards flag revenue leaks too late. Keep point-in-time money-object history and run boring CRM-to-billing checks before archaeology begins.
ChatGPT side chats stay siloed. Here is how to wire AI into HubSpot, Zoho, or Salesforce so reps use it on live deals, with clean records and a measurable result.
Rankings do not pay the bills. Pipeline does. Here is the technical SEO work that fixes crawl waste, thin pages, and tracking gaps so more of the right leads show up.
A plain shortlist of CRMs that earned their keep in 2026 for agencies and small teams. Pros, cons, who each one fits, and a quick look at AI usage in 2027.
Most CRM problems are not outages. They are drift. Stale stages, zombie workflows, broken routing, and reports that do not match revenue. What a real audit finds, and when to stay vs switch.
Stape now has an AI Assistant inside your account. You type a request in plain English and it does the work, whether that's creating a new server container, checking how many events you processed this month, or cleaning up variables in GTM. There's nothing to install and no config file to edit.
Onlook is a visual editor that runs on your actual React codebase. You drag elements, change spacing, resize, swap components, and the edit lands in the code. Right-click anything on the canvas, and it opens the exact place that renders it.
A free 190-point SEO checklist built as an order to run, not a pile of tasks. It ends with a Risk Register on the tactics to skip.
Most SEO audit tools hand you a wall of findings and no way to check if any of it is true. A score, 200 issues sorted by a severity rating nobody explains, and a PDF the client will not open.
Google shipped a way for readers to mark your site as a preferred source.
Unlock the future of digital marketing with server-side tracking. Learn how this method enhances data privacy, accuracy, and website performance.
Discover the top 9 agency browser extension tools for 2026 to boost productivity, streamline workflows, and enhance collaboration. Stay ahead with expert picks.
Discover 12 must try white label tools for agencies in 2026 to boost efficiency, scale services, and deliver standout branded solutions your clients will love.
Google Shopping getting an AI makeover - better personalization, AI briefs, and dynamic filters. Sounds cool, but it’s still "experimental". As a user, you get tailored suggestions and deals, but it's not perfect. Ping me if you need more info how to set up your shopping campaigns.
Facebook is rolling out something really cool: the BigQuery Data Transfer Service now supports Facebook Ads
Don't launch your LinkedIn ads until you read this
Thumbs Down
Not a fit at this time
GA4 finally has native dashboards again. UA dashboards were limited too. Here is what still frustrates teams, and when Looker Studio (or BigQuery) should carry the load.
I read Google's super-empowered consumer report, so you don't have to
Local Services Ads
Google announced this week that FAQ rich results are gone.
If your organic traffic from Google suddenly takes a hit, it’s natural to panic. But before jumping to conclusions or overhauling your entire site, take a minute. Not every drop is a crisis - and some aren’t your fault.
Most websites have usability issues like broken links and layout shifts that disrupt smooth browsing. Fixes like server-side rendering and better keyboard controls help. But what about simple things like clear navigation or accessible forms? Are we focusing enough on the basics?
Worth Watching
What's shifting in analytics, CRM, and AI search
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
Get a Quote
You work with me directly, from scope to delivery.
Schedule a 15min Call