Understanding the Impact of Cumulative Layout Shift on Web Stability

General

Cumulative Layout Shift (CLS) is a critical metric that impacts user experience by measuring unexpected layout shifts during the loading of a webpage. Understanding and mitigating the factors that contribute to a high CLS score can enhance web stability and improve user satisfaction.

Key Elements Impacting Cumulative Layout Shift

Several factors can affect CLS, leading to a disruptive user experience. Below are the primary elements that contribute to layout shifts.

  • Images without dimensions: When images do not have specified width and height, it can cause a page to shift as the images load.
  • Ads or embeds without dimensions: Like images, ads and embedded content can cause shifts if their dimensions are not predefined.
  • Dynamically injected content: Content added to a page after the initial load can cause layout shifts if it is not properly accounted for.
  • Fonts causing flash of unstyled text (FOUT): If web fonts load late, they can cause text to shift, impacting layout stability.

How to Reduce Cumulative Layout Shift

Reducing CLS involves implementing several best practices to ensure a stable layout during page load.

  1. Step 1: Always include width and height attributes on images and video elements to reserve the correct space on the page.
  2. Step 2: Use CSS aspect ratio boxes to maintain the aspect ratio for responsive images and videos.
  3. Step 3: Preload key fonts and use the font-display: swap; property to avoid flash of unstyled text.
  4. Step 4: Reserve space for ads to prevent sudden shifts when ads load. This can be done by setting an explicit size or using a placeholder.
  5. Step 5: Avoid inserting content above existing content, except in response to user interactions.

Best Practices for Maintaining Web Stability

To maintain a stable web experience, adhere to the following best practices:

  • Test your website across different devices and screen sizes to identify potential layout shifts.
  • Use a performance monitoring tool to track CLS and other web vitals over time.
  • Regularly update and optimize your content to ensure it loads efficiently.

Put this into practice

Manage your agency smarter

SmartMetrics gives agencies the tools to track client health, automate reporting, run audits, and deliver a fully branded client experience — all in one place.

  • No credit card required
  • Setup in minutes
  • Cancel anytime