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Marketing, sales, and data systems
Built, connected, and kept running. Senior work, direct access, no handoffs.
Trusted by 700+ companies
Three systems, one operator
Pick the system that needs work
Marketing, sales, and data ops. Same operator across all three, so the handoffs between them are not your problem.
Ads, SEO, CRO, AI search. Run on real outcome data.
Where you stand
- 01No campaignsNothing live yet. You need the stack built before spend starts.Implementation →
- 02Running but untrackedAds are on. You cannot see which ones make money.Audit →
- 03Agency runs itSomeone else owns the accounts. You want the work in-house, or a second pair of eyes.Second opinion →
- 04Need it managedThe system works. You need someone senior to keep it moving month to month.Retainer →
What the work covers
- Paid
Google Ads, Meta, MS Ads, and others. Built, audited, and judged on revenue, not clicks.
- SEO
Technical SEO so the right pages get found and stay found.
- CRO
A/B testing, landing page, and funnel tests that lift conversion without buying more traffic.
- AI search
Visibility in Google AI Overviews, ChatGPT, and other answer engines so the right pages get cited.
CRM, routing, follow-up, speed-to-lead.
Where you stand
- 01New to the CRMJust signed up and need someone to set it up right.Implementation →
- 02Just bought itYou bought it but haven't launched — you need onboarding to get going.Onboarding →
- 03Portal's a messYou've got a CRM, but it's misconfigured and no one's really using it.Audit / Reset →
- 04Up and runningThe CRM is live, and you need someone to keep it evolving month to month.Retainer →
What the work covers
- Funnel and data design
Lifecycle stages, entry and exit criteria per stage, ownership and handoff rules, field definitions, and a deduplication plan.
- CRM build
Pipeline setup or restructure, routing and assignment, workflow automation, email sequences, and speed-to-lead.
Tracking, attribution, conversion sync, consent.
Where you stand
- 01No trackingTags are missing or guesswork. You need a measurement layer before anything else.Implementation →
- 02Numbers do not matchGA4, ads, and the CRM each tell a different story.Audit / Reset →
- 03Consent is blocking dataThe CMP is live and conversions vanished. Tracking has to survive consent.Consent fix →
- 04Need it maintainedThe piping works. You need it kept accurate as tools and campaigns change.Retainer →
What the work covers
- Tracking
GA4, GTM, and server-side tagging so events fire once, correctly, and survive ad blockers.
- Attribution and conversion sync
Source on every record, offline conversions back to Google Ads and Meta, so spend is judged on revenue.
- Consent
CMP wired so tracking still works after opt-in, and stays legal after opt-out.
- Reporting
Dashboards leadership can read without asking for a rebuild.
Is this you?
If your systems don't talk to each other, you can't see what's actually making money.
What is SmartMetrics?
SmartMetrics is a set of tools and services for lead generation and ecommerce businesses. You work with me, Tomas. From tracking setup to fully automated AI lead flows and RevOps, it all points to one goal. Clear data, less wasted spend, and more leads that turn into revenue.
Am I hiring an agency?
No. I scope it, build it, and answer the email when something breaks. No account manager, no handoffs. Work ships faster, and I work like part of your team instead of an outside vendor.
How does SmartMetrics Build pricing work?
Build work is a fixed price or a monthly retainer, depending on the scope. One-off CRM, ads, SEO, and tracking projects are priced before anything starts. Ongoing marketing, sales, and data ops run on a retainer.
Does SmartMetrics Build replace our marketing agency?
Not unless you want it to. I'll build the CRM, tracking, and attribution underneath whatever your agency is running, and they get better data. If you'd rather have one person for all of it, I do that too.
What happens after I request a SmartMetrics quote?
You tell me what you're running and where it's breaking. I tell you what I'd change. If it's worth doing, you get a written plan and a price within a couple of days.
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
Get a project quote
You work with me directly, from scope to delivery.
Schedule a 15min Call