CRO Audit
Heuristic and data-driven audit of landing pages, checkout, or the full funnel. Covers UX friction, copy, social proof, page speed, and form design with a prioritized list of testable hypotheses ranked by expected impact.
What's included
- Heuristic review across UX, copy, visual hierarchy, and trust signals
- Analytics deep-dive into GA4, PostHog, or your tracking stack to find drop-off points
- Session replay and heatmap analysis to see where users actually struggle
- Form and checkout review covering field count, validation, and error states
- Page speed and Core Web Vitals audit on key templates
- Mobile experience audit, since most traffic and most friction live there
- Social proof and messaging review against your audience and offer
- Prioritized hypothesis list scored by impact, confidence, and effort
Why it matters
Most CRO work starts with someone's gut feeling about what to test. You end up running experiments on things that don't matter while the real leaks stay open. An audit grounded in both heuristics and your actual data points you to the changes most likely to move revenue, so the testing roadmap is built on evidence rather than opinion.
What clients say
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert