CRO Audit
Heuristic and data-driven audit of landing pages, checkout, or the full funnel. Covers UX friction, copy, social proof, page speed, and form design with a prioritized list of testable hypotheses ranked by expected impact.
What's included
- Heuristic review across UX, copy, visual hierarchy, and trust signals
- Analytics deep-dive into GA4, PostHog, or your tracking stack to find drop-off points
- Session replay and heatmap analysis to see where users actually struggle
- Form and checkout review covering field count, validation, and error states
- Page speed and Core Web Vitals audit on key templates
- Mobile experience audit, since most traffic and most friction live there
- Social proof and messaging review against your audience and offer
- Prioritized hypothesis list scored by impact, confidence, and effort
Why it matters
Most CRO work starts with someone's gut feeling about what to test. You end up running experiments on things that don't matter while the real leaks stay open. An audit grounded in both heuristics and your actual data points you to the changes most likely to move revenue, so the testing roadmap is built on evidence rather than opinion.
What clients say
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Thomas is a certified expert. Not only did he help set up all the Google and Facebook analytic tags/pixels, he was also very helpful in walking us through how to use them. He is very knowledgeable and friendly. Would 100% recommend him. Thanks for the great job Thomas!”
Bryce Alsten
“I am so happy with the service I received from Thomas. He fixed my analytics problems! Working with Thomas was just what I needed, and I will be back for more help in the future for sure.”
Brad Haven
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert