Shopping Feed Audit
Merchant Center and feed review covering diagnostics, title structure, GTIN coverage, disapprovals, and item-level performance against spend.
What's included
Feed health
- Merchant Center diagnostics with every error, warning, and item-level issue explained
- Disapproval review with the specific policy behind each one
- GTIN, MPN, and brand coverage, plus what missing identifiers do to your eligibility
- Required and recommended attribute completeness across the catalogue
- Feed refresh frequency, source method, and stale price or availability mismatches
- Automatic item updates and price and availability sync against the site
Optimization
- Title structure reviewed against the queries your products get shown for
- Description, product type, and Google product category assignment
- Image quality, promotional overlay violations, and additional image coverage
- Custom labels for segmenting by margin, seasonality, or performance tier
- Supplemental feeds for the attributes your platform won't export
- Variant handling and product grouping
Performance
- Item-level spend analysis showing which products absorb budget and return nothing
- Products with zero impressions and the reason why
- Search term analysis at product level
- Campaign structure across Shopping and Performance Max, including whether PMax is buying brand queries
- Competitive price benchmarking where the data exists
- Local inventory and free listings eligibility
Deliverable
- Disapproval fixes implemented
- Prioritized feed changes ranked by revenue impact
- Custom label structure ready to use in campaigns
Why it matters
Shopping performance is usually a feed problem wearing a bidding costume. Titles leading with your brand instead of the product, missing GTINs limiting where you show, one disapproved variant dragging a whole product group down, and no custom labels so every item bids the same regardless of margin.
The item-level view is where it gets uncomfortable. In most catalogues a small share of products absorbs a large share of the budget and returns very little, and nobody notices because account-level ROAS looks acceptable. Once you can see it by item, the fix is obvious and fast.
What clients say
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
“Thomas is a certified expert. Not only did he help set up all the Google and Facebook analytic tags/pixels, he was also very helpful in walking us through how to use them. He is very knowledgeable and friendly. Would 100% recommend him. Thanks for the great job Thomas!”
Bryce Alsten
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.