Shopping Feed Audit
Merchant Center and feed review covering diagnostics, title structure, GTIN coverage, disapprovals, and item-level performance against spend.
What's included
Feed health
- Merchant Center diagnostics with every error, warning, and item-level issue explained
- Disapproval review with the specific policy behind each one
- GTIN, MPN, and brand coverage, plus what missing identifiers do to your eligibility
- Required and recommended attribute completeness across the catalogue
- Feed refresh frequency, source method, and stale price or availability mismatches
- Automatic item updates and price and availability sync against the site
Optimization
- Title structure reviewed against the queries your products get shown for
- Description, product type, and Google product category assignment
- Image quality, promotional overlay violations, and additional image coverage
- Custom labels for segmenting by margin, seasonality, or performance tier
- Supplemental feeds for the attributes your platform won't export
- Variant handling and product grouping
Performance
- Item-level spend analysis showing which products absorb budget and return nothing
- Products with zero impressions and the reason why
- Search term analysis at product level
- Campaign structure across Shopping and Performance Max, including whether PMax is buying brand queries
- Competitive price benchmarking where the data exists
- Local inventory and free listings eligibility
Deliverable
- Disapproval fixes implemented
- Prioritized feed changes ranked by revenue impact
- Custom label structure ready to use in campaigns
Why it matters
Shopping performance is usually a feed problem wearing a bidding costume. Titles leading with your brand instead of the product, missing GTINs limiting where you show, one disapproved variant dragging a whole product group down, and no custom labels so every item bids the same regardless of margin.
The item-level view is where it gets uncomfortable. In most catalogues a small share of products absorbs a large share of the budget and returns very little, and nobody notices because account-level ROAS looks acceptable. Once you can see it by item, the fix is obvious and fast.
What clients say
“Thomas has been very good to work with. Thank you, Thomas!”
Social Jobs
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Micah Greyeyes
Yellowhead
“I am so happy with the service I received from Thomas. He fixed my analytics problems! Working with Thomas was just what I needed, and I will be back for more help in the future for sure.”
Brad Haven
Custom Project
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- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
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