Shopping Feed Audit

What's included

Feed health

• Merchant Center diagnostics with every error, warning, and item-level issue explained
• Disapproval review with the specific policy behind each one
• GTIN, MPN, and brand coverage, plus what missing identifiers do to your eligibility
• Required and recommended attribute completeness across the catalogue
• Feed refresh frequency, source method, and stale price or availability mismatches
• Automatic item updates and price and availability sync against the site

Optimization

• Title structure reviewed against the queries your products get shown for
• Description, product type, and Google product category assignment
• Image quality, promotional overlay violations, and additional image coverage
• Custom labels for segmenting by margin, seasonality, or performance tier
• Supplemental feeds for the attributes your platform won't export
• Variant handling and product grouping

Performance

• Item-level spend analysis showing which products absorb budget and return nothing
• Products with zero impressions and the reason why
• Search term analysis at product level
• Campaign structure across Shopping and Performance Max, including whether PMax is buying brand queries
• Competitive price benchmarking where the data exists
• Local inventory and free listings eligibility

Deliverable

• Disapproval fixes implemented
• Prioritized feed changes ranked by revenue impact
• Custom label structure ready to use in campaigns

Why it matters

Shopping performance is usually a feed problem wearing a bidding costume. Titles leading with your brand instead of the product, missing GTINs limiting where you show, one disapproved variant dragging a whole product group down, and no custom labels so every item bids the same regardless of margin.

The item-level view is where it gets uncomfortable. In most catalogues a small share of products absorbs a large share of the budget and returns very little, and nobody notices because account-level ROAS looks acceptable. Once you can see it by item, the fix is obvious and fast.