E-commerce Tracking Setup
Full GA4 enhanced eCommerce tracking on Shopify, WooCommerce, BigCommerce, or Wix. Covers the full purchase funnel from product views to refunds, with revenue parity between platform and analytics.
eCommerce Tracking Setup
Full GA4 enhanced eCommerce tracking on Shopify, WooCommerce, BigCommerce, or Wix. Covers the full purchase funnel from product views to refunds, with revenue parity between platform and analytics.
What's included
- GA4 enhanced eCommerce events across the full funnel (view_item, add_to_cart, begin_checkout, purchase, refund)
- Product, category, and variant data passed through with each event
- Server-side deployment via GTM where supported for resilience against ad blockers
- Revenue parity between your store backend and GA4 within an acceptable margin
- Refund and partial refund tracking so reported revenue stays accurate
- Coupon, shipping, and tax fields populated for true net revenue reporting
- Cross-domain tracking for headless or multi-domain stores
- Integration with Google Ads and Meta CAPI so purchase data flows everywhere it needs to
- QA across desktop, mobile, and guest vs logged-in checkout flows
Why it matters
Most eCommerce tracking is half-broken and nobody realizes until they try to reconcile GA4 with Shopify and the numbers are 20% apart. By then, ad platforms are optimizing on partial data and merchandising decisions are being made on the wrong product performance. A proper setup gives you revenue parity, a complete funnel view, and clean data flowing to every ad platform, so the numbers you act on are actually the numbers.
What clients say
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert