E-commerce Tracking Setup
Full GA4 enhanced eCommerce tracking on Shopify, WooCommerce, BigCommerce, or Wix. Covers the full purchase funnel from product views to refunds, with revenue parity between platform and analytics.
eCommerce Tracking Setup
Full GA4 enhanced eCommerce tracking on Shopify, WooCommerce, BigCommerce, or Wix. Covers the full purchase funnel from product views to refunds, with revenue parity between platform and analytics.
What's included
- GA4 enhanced eCommerce events across the full funnel (view_item, add_to_cart, begin_checkout, purchase, refund)
- Product, category, and variant data passed through with each event
- Server-side deployment via GTM where supported for resilience against ad blockers
- Revenue parity between your store backend and GA4 within an acceptable margin
- Refund and partial refund tracking so reported revenue stays accurate
- Coupon, shipping, and tax fields populated for true net revenue reporting
- Cross-domain tracking for headless or multi-domain stores
- Integration with Google Ads and Meta CAPI so purchase data flows everywhere it needs to
- QA across desktop, mobile, and guest vs logged-in checkout flows
Why it matters
Most eCommerce tracking is half-broken and nobody realizes until they try to reconcile GA4 with Shopify and the numbers are 20% apart. By then, ad platforms are optimizing on partial data and merchandising decisions are being made on the wrong product performance. A proper setup gives you revenue parity, a complete funnel view, and clean data flowing to every ad platform, so the numbers you act on are actually the numbers.
What clients say
“I am so happy with the service I received from Thomas. He fixed my analytics problems! Working with Thomas was just what I needed, and I will be back for more help in the future for sure.”
Brad Haven
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
Custom Project
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- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert