White-Label Analytics Retainer

What's included

Ongoing work

• Tracking implementation and changes across your client accounts
• Monitoring on tag firing, event volume, and conversion anomalies, with issues flagged before the client spots them
• Monthly reporting build and maintenance in Looker Studio or Databox
• Onboarding for new accounts, including audit and setup
• Platform change handling, since Google and Meta will keep shipping things that break your setups

How it works with your team

• Work delivered under your brand, in your templates, with your naming
• Slack or email channel with defined response times
• Named analyst who can join client calls as part of your team where you want that
• Documentation written for your account managers rather than for engineers
• Escalation path for anything urgent

Scope options

• Fixed number of client accounts, or a monthly hour allocation, whichever matches how you sell
• Implementation and reporting bundled, or reporting only
• Audit work for prospects you're pitching
• Overflow capacity during onboarding spikes

Deliverable

• Monthly summary of what changed across accounts
• Living documentation per client account
• Quarterly review of what's worth changing

Why it matters

Hiring an analytics person is expensive and hard to justify until you have enough clients to keep them busy. Before that point most agencies split tracking work between whoever is least busy that week, and it shows up later as broken conversions discovered three months late.

A retainer covers that gap without a hire. It also gives your account managers someone to ask, which is usually the bigger win. Most of the value here isn't the implementation work. It's that nobody on your team has to guess at an answer on a client call again.