Custom GA4 Explorations Build
Explorations built for the questions the standard reports can't answer. Funnel, path, cohort, and segment overlap analysis, delivered with segments saved and a walkthrough for your team.
What's included
Analysis build
- Funnel explorations with open and closed steps, broken down by device, source, and audience
- Path exploration forward from entry and backward from conversion
- Cohort analysis on retention and repeat conversion
- Segment overlap to find where your audiences actually intersect
- User explorer configured for individual journey inspection
- Free form tables for the recurring questions nobody wants to rebuild every month
Segments and audiences
- Segments built around your real buying groups rather than default demographics
- Sequence segments for behavior that has to happen in a specific order
- Audiences published to Google Ads for remarketing and exclusions
- Comparison sets saved for repeat use
Supporting work
- Custom dimensions registered where your questions need parameters nobody is collecting yet
- Data quality check on the events feeding each analysis, since an exploration built on a broken event is confidently wrong
- Sampling and cardinality limits flagged wherever they affect the result
Deliverable
- Explorations saved and shared to your team
- Written interpretation of what each one currently shows
- Walkthrough session so your team can modify them without starting over
Why it matters
The standard GA4 reports answer questions nobody asked. Explorations are where the tool becomes useful, and they're also where most teams give up, because the interface is unfriendly and the first attempt usually produces an empty table.
This is a small engagement with a specific output. You get the analyses built, the segments saved, and someone showing your team how to change a dimension without breaking everything. If the underlying events turn out to be wrong, you'll hear that too, since an exploration is a fast way to discover your tracking has a hole in it.
What clients say
“Thomas was highly available and quick to answer any questions I had.”
Kesler Tanner
“I hired these guys for a custom project. Very fast service and great communication.”
C A
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
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You work with me directly, from scope to delivery.
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