How to show full URLs for Landing Pages in GA4 ?

Unfortunately, GA4 can't display full URLs for your landing pages in their UI. For this specific case, you should use BigQuery and append the hostname yourself

Add as a preferred source on Google

Answer:

You could use custom dimensions (e.g., implement full_url: {{Page Url}} in GTM) or use the following in your reports:

Standard Reports:

  1. Go to Reports > Pages and Screens (name might vary).
  2. Click the Pencil icon (top-right) to customize.
  3. Add Page Location under Dimensions.
  4. Remove incompatible metrics like Total Revenue (GA4 won’t let them mix).
  5. Save - you’ll now see full URLs!

Explorations:

  1. Go to Explore > Blank.
  2. Add Page Location as a dimension.
  3. Add the metrics you need (Views, Sessions, etc.).
  4. Drag them into your report setup. Done!

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