Analytics Performance Report
Custom analytics review covering traffic sources, funnel performance, conversion paths, and channel attribution. Delivered as a written report with insights, anomalies flagged, and recommended next steps.
What's included
- Traffic source breakdown by channel, campaign, and landing page
- Funnel performance with drop-off points and conversion rates by step
- Conversion path analysis showing how channels actually work together
- Channel attribution review across last-click, data-driven, and assisted models
- Anomaly detection for unusual spikes, drops, or tracking gaps
- Audience and segment performance to find pockets of strength or waste
- Landing page and content performance tied to revenue or pipeline
- Written report with insights, flagged issues, and prioritized next steps
Why it matters
Most teams have analytics running, but nobody actually reads the data. Reports get glanced at, anomalies go unflagged, and decisions get made on instinct. A proper review pulls the signal out of the noise and tells you what changed, why it matters, and what to do about it. You walk away knowing where to push, where to cut, and where the tracking itself needs fixing.
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Thomas is a certified expert. Not only did he help set up all the Google and Facebook analytic tags/pixels, he was also very helpful in walking us through how to use them. He is very knowledgeable and friendly. Would 100% recommend him. Thanks for the great job Thomas!”
Bryce Alsten
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.