
Analytics Performance Report
Custom analytics review covering traffic sources, funnel performance, conversion paths, and channel attribution. Delivered as a written report with insights, anomalies flagged, and recommended next steps.
What's included
- Traffic source breakdown by channel, campaign, and landing page
- Funnel performance with drop-off points and conversion rates by step
- Conversion path analysis showing how channels actually work together
- Channel attribution review across last-click, data-driven, and assisted models
- Anomaly detection for unusual spikes, drops, or tracking gaps
- Audience and segment performance to find pockets of strength or waste
- Landing page and content performance tied to revenue or pipeline
- Written report with insights, flagged issues, and prioritized next steps
Why it matters
Most teams have analytics running, but nobody actually reads the data. Reports get glanced at, anomalies go unflagged, and decisions get made on instinct. A proper review pulls the signal out of the noise and tells you what changed, why it matters, and what to do about it. You walk away knowing where to push, where to cut, and where the tracking itself needs fixing.
What clients say
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
“Thomas has been very good to work with. Thank you, Thomas!”
Social Jobs
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.


Get In Touch
You work with me directly, from scope to delivery.
Schedule a 15min Call