Your brand’s visuals are often the first impression customers get - and each social platform has its own rules for how images are displayed. Use this up-to-date guide to ensure your content always looks crisp, correctly cropped, and professional.

General Best Practices

• Always upload high-resolution images (never upscale low-quality files).

• Keep text and logos inside a safe zone to avoid UI overlap.

• Use JPG for photos, PNG for graphics or text.

• Respect platform aspect ratios to avoid cropping/stretching.

• Vertical formats dominate mobile — design with mobile-first in mind.

Facebook Image Sizes

Profile Photo (Personal or Business Page)

• Recommended: 320×320 px

• Displays around: 176×176 px (desktop), 196×196 px (mobile)

• Aspect ratio: 1:1

• Cropped to a circle

Cover Photo

• Aspect ratio: 16:9

• Recommended: 851×315 px

• Minimum: 400×150 px

• Mobile view crops differently — keep key details centered

Shared Image (Feed Post)

• Recommended: 1080×1350 px

• Appears up to 470 px wide in the feed

• JPG, PNG, or GIF accepted

Shared Link Image

• Recommended: 1080×1350 px

• Minimum: 200×200 px

• Appears ~479×246 px on desktop

Event Cover Photo

• Recommended: 1920×1005 px

• Minimum: 400×150 px

Ad Creatives

Feed Ads

• Ratio: 1.91:1 to 4:5

• Common sizes: 1440×1440 px (square) or 1440×1800 px (vertical)

• Max file size: 30MB

Story Ads

• Recommended: 1440×2560 px

• Ratio: 9:16

Instagram Image Sizes

Profile Picture

• Recommended: 110×110 px

• Ratio: 1:1

Feed Photos & Carousel

• Recommended:

  • Square: 1080×1080 px

  • Portrait: 1080×1350 px

• Grid thumbnails appear at 3:4 ratio

• Max file size: 8MB

Thumbnails in Profile Grid

• Appears at: 161×201 px

• Always displayed at 3:4 ratio

Reels Cover

• Recommended: 1080×1920 px

• Grid crop: 1080×1440 px

• Safe zones:

  • Top 14% free of text

  • Bottom 20% free of text

Stories

• Recommended: 1080×1920 px

• Safe area: 1080×1610 px (avoid placing text in top/bottom edges)

Instagram Ad Images

Feed Ads

• Minimum: 1440×1440 px

• Ratio: 1:1 recommended

• Max: 30MB

Story Ads

• Recommended: 1440×2560 px

• Ratio: 9:16

LinkedIn Image Sizes

Personal Profile Photo

• Recommended: 400×400 px

• Minimum: 268×268 px

Personal Cover Photo

• Recommended: 1584×396 px

Company Logo

• Recommended: 400×400 px

Company Cover Image

• Recommended: 1128×191 px

Shared Posts (Image + Link)

• Square image: 1080×1080 px

• Horizontal: 1200×627 px

Life Tab Images

• Main hero: 1128×376 px

• Company gallery: 900×600 px

Carousel Ads

• Individual card: 1080×1080 px

• Max 10 cards

Pinterest Image Sizes

Profile Photo

• Recommended: 165×165 px

Pins

• Recommended: 735×1102 px

• Ratio: 2:3

• Max size: 20MB

Board Thumbnails

• Large: 222×150 px

• Small: 55×55 px

TikTok Image Sizes

Profile Image

• Minimum: 200×200 px

• JPG, PNG, or GIF allowed

X (formerly Twitter) Image Sizes

Profile Photo

• Recommended: 400×400 px

• Max file size: 5MB

Header Photo

• Recommended: 1500×500 px

In-Stream Images

• Minimum: 600×335 px

• Landscape recommended: 1600×900 px

• Square: 1080×1080 px

• Portrait: 1080×1350 px

• Max 4 images per post

YouTube Image Sizes

Channel Profile Image

• Recommended: 800×800 px

• Max 4MB

• PNG or static GIF

Channel Cover Photo

• Recommended: 2560×1440 px

• Safe area (mobile + web): 1546×423 px

Video Uploads

• Standard: 16:9 aspect ratio

• Shorts: 1080×1920 px (9:16)

Google My Business (Google Business Profile)

All Photos

• Recommended: 720×720 px

• Minimum: 250×250 px

• Max size: 5MB

• JPG or PNG