Manual Audits Don't Scale

You know audits win business. A solid CRO audit shows clients exactly where they're losing conversions. A tracking audit catches the data gaps killing their attribution. A GA4 review reveals the misconfigurations skewing their reports.

But audits eat time. A thorough CRO review means checking layouts, CTAs, forms, messaging, mobile experience, page speed. A tracking audit means digging through GTM containers, checking event accuracy, validating conversion tags.

So you do fewer audits than you should. Or you rush them. Or you skip the competitor analysis because who has time for that.

Meanwhile, agencies that deliver thorough audits win the contracts. They prove expertise before the engagement even starts.

Automated Audits in Seconds

SmartMetrics generates comprehensive audits automatically. Point it at a landing page, a GA4 property, or a GTM container. Get a full report with findings and recommendations.

No manual crawling. No tag-by-tag inspection. No hours lost to documentation.

The audit runs. The report generates. You review and share.

CRO Audits That Find Real Problems

The CRO audit analyzes landing pages for everything affecting conversions. Weak CTAs. Form friction. Layout issues. UX problems. Messaging gaps.

AI identifies A/B testing opportunities you might have missed. It flags the specific elements hurting conversion rates and explains why.

Better yet, it benchmarks against competitors. See how your client's pages stack up against the top performers in their space. Design. Performance. Conversion best practices. Real competitive intelligence, not guesswork.

Tracking Audits That Catch What's Broken

Bad tracking costs clients money. Duplicate events inflate conversion counts. Missing events hide actual performance. Consent Mode issues break attribution in half of Europe.

SmartMetrics audits GTM containers for the problems that matter. Event accuracy. Conversion tagging. Enhanced Conversions setup. Consent Mode v2 compliance. DataLayer issues. Server-side configurations through Stape or sGTM.

You get a clear list of what's broken and how to fix it. No more guessing why the numbers don't match.

GA4 Audits That Improve Data Quality

GA4 is powerful. It's also easy to misconfigure. Most properties have naming inconsistencies, attribution settings that don't match business goals, and conversion events that fire incorrectly.

The GA4 audit evaluates event structure. User-Provided Data setup. Attribution settings. Audience configurations. E-commerce or lead tracking accuracy. Data quality issues.

Every finding comes with a recommended fix. Hand it to the client or implement it yourself. Either way, their data gets better.

Actionable Recommendations, Not Just Findings

Most audits dump problems in a document and call it done. Clients read it, feel overwhelmed, and do nothing.

SmartMetrics audits include step-by-step next actions. Messaging improvements. UX fixes. Test ideas. Implementation guidance.

Clients understand what to do. You look like the expert who gave them a roadmap, not just a list of complaints.

White-Labeled and Client-Ready

Every audit comes out under your agency brand. Your logo. Your colors. Your expertise.

Share audits directly through the client portal. Use them for onboarding to show new clients where they stand. Add them to monthly retainers as ongoing value. Package them as upsells for extra revenue.

Need additional audit types? Request white-label versions of Google Ads audits, Meta audits, SEO technical audits, or website performance audits. They plug right into your client portal, branded as yours.

How Agencies Use This

Sales and prospecting: Run a quick CRO audit on a prospect's landing page. Show them exactly what's costing conversions. Close the deal.

Client onboarding: Audit tracking and GA4 before you start work. Identify data quality issues early. Set a baseline for improvement.

Monthly retainers: Include a recurring audit as part of your service. Clients see continuous value. You catch issues before they become problems.

Upsell opportunities: The audit reveals problems. You offer to fix them. New project sold.

Why This Beats Manual Audits

You could spend four hours reviewing a GA4 property manually. Or you could generate the same findings in seconds and spend those four hours on strategy.

SmartMetrics doesn't replace your expertise. It handles the tedious inspection work so you can focus on recommendations and implementation.

More audits. Less time. Better insights. Happier clients.

Get Started

Select a landing page, GA4 property, or GTM container. Run the audit. Review the findings. Share with your client.