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Server-Side Tracking: Enhance Your Data Accuracy and Website Performance

Tomas Katysovas
Analytics

Bypass ad blockers, improve site speed, and extend cookie lifespans with a seamless server-side tracking setup. Discover the key benefits and implementation steps to enhance your data collection strategy.

Why Choose Server-Side Tracking?

Explore the advantages of server-side tracking over traditional client-side methods.

  • Improved Tracking Accuracy: Client-side tracking often fails to capture complete data due to ad blockers, privacy settings, and browser restrictions. Server-side tracking processes data on the server, bypassing these limitations and significantly improving the accuracy of event and user data. You can expect up to 30% more event data captured, resulting in better insights and more precise attribution models. Approximately 32.5% of internet users use ad blockers. Check out the latest stats here.

  • Resilience Against Ad Blockers and ITP: Nearly 33% of internet users employ ad blockers, disrupting traditional client-side tracking. Server-side tracking can bypass ad blockers and browser tracking prevention measures like Intelligent Tracking Prevention (ITP), ensuring your data collection remains intact and reliable.

  • Enhanced Website Performance: Client-side scripts can slow down your website, affecting load times and user experience. Server-side tagging reduces the load on your site, leading to faster page speeds, which can positively influence your search engine rankings and user satisfaction. By offloading tracking tasks to the server, you maintain a seamless, efficient browsing experience for your users.

Top Benefits of Server-Side Tracking

Understand the additional benefits of implementing server-side tracking for your business.

  • Extended Cookie Lifetime: Retain and track user data for longer periods, boosting the effectiveness of your marketing efforts.

  • Privacy-Centric Data Handling: Comply with GDPR and other privacy regulations by controlling what data is collected and shared with third parties. Server-side tracking allows for easy data anonymization and full control over data flow.

  • Accurate Cross-Platform Attribution: Improve your attribution models, even on platforms affected by iOS restrictions, like Facebook and TikTok. This ensures that your paid campaigns deliver more precise results and helps you optimize marketing budgets.

  • Tracking Offline Events: Capture phone orders, in-store purchases, and CRM leads to provide a holistic view of your conversion tracking, leading to better campaign optimization and remarketing strategies.

Real-World Impact

Our clients have experienced remarkable improvements in their marketing outcomes with server-side tracking.

  • Reduced PPC Costs: Google Ads cost-per-click reduced by 24%, while Meta campaigns saw a 13% reduction.

  • Higher Return on Ad Spend (ROAS): Implementing server-side tracking has led to notable increases in conversion rates and overall ROAS.