When is a good time to switch to Max Conversions?

Cameron asked:

The campaign brought in many clicks the first week, but squarespace showed that most people did not engage much with the site. Last weekend we took your recommendation and made 3 new individual landing pages to better correspond with the ads, all with many call to action buttons. This triggered google to reset. I was told by google that to speed up the data collection process to change campaign goals to maximize clicks over maximize conversions, at least for the first few weeks, then to switch it back to maximize conversions. I have done this, but just thought I would also check with you to see if you agree with this strategy.

Answer:

You’re absolutely on the right track here by starting with Maximize Clicks, especially since you’ve launched fresh landing pages. Maximize Clicks is good at gathering data quickly, helping Google understand who’s actually engaging. Once you hit that 10-15 conversion mark (depending on what you track as a conversion), you’ll have a better base to switch to Maximize Conversions.