[GA4] Add, Edit, and Delete Analytics Users and User Groups

Learn how to add, edit, and delete users or user groups within your Google Analytics account in this Google Analytics 4 guide.

Users can be added at the property level or at the Analytics account level. A user's initial access is determined by the level at which they are added.

For instance, if users are added at the account level, they will have the same rights to access all of the account's properties. When users are added at the property level, their permissions are limited to that particular property. A user's permissions and level of access can be modified at any time.

Email addresses are used to identify users. Therefore, only users whose email addresses are linked to Google accounts can be added.

To add or modify users or user groups, you need to have the Administrator role at the account or property level. You can add or modify users or user groups at each level for which you have permission.

To delete user accounts or user groups, you need to have the Administrator role at the account level. You can delete users or user groups only at the account level. Any user with permission can delete any other user.

As a safety measure, if you are the last user who has the Administrator role, you cannot delete yourself.

While you manage users for sub-properties and roll-up properties the same way you do for any other property, there are some differences in the effects of that user management. Learn more about users in subproperties and roll-up properties.

Within this piece: Search the user list, or click > Add filter to filter the list for user names, email addresses, Org admins, user groups, permissions, or policy violations.

Include More Users in Analytics

There is no limit to the number of users you can add.

To include a new user in a property or account:

1. Click Access Management in Admin, under Account or Property, depending on where you wish to add people.

2. Click +, then select Add users in the account/property permissions list.

3. Enter the user's Google Workspace account or Google Account email address.

4. Choose Notify new users to message the user.

5. Choose your desired permissions.

6. Click Add.

Analytics login credentials for a user include the Google email address used to add the user and the password associated with that email.

Modify Users

You can modify rights for any user at any level within an Analytics account.

For instance, if you assign a user a viewer role for one property, you can assign them an editor role for only that property. Alternatively, you can assign the user an editor role for all the properties within an account by giving them an editor role at the account level.

As you descend the account hierarchy, you can grant users more access; however, you cannot revoke permissions already granted at higher levels. For instance, once a user is granted the Editor position at the account level, they also possess the Editor role at the property level (which is irrevocable at the property level).

Alternatively, you can give a user an editor role at the property level without necessarily issuing rights at the account level. Discover more about permissions.

To change an existing user's permissions:

1. Click Access Management in Admin under Account or Property, depending on where you wish to change access.

2. Locate your desired user using the search box at the top of the list. You can type the address entirely or partially (e.g., janedoe@gmail.com or janedoe).

3. Add or remove permissions by clicking the user name.

4. Save the changes.

Remove Users

To remove a user:

1. Click Access Management in Admin, under Account or Property (depending on where you want to delete users).

2. Use the search box at the top of the list to find a user. You can type the address entirely or partially (such as janedoe@gmail.com or janedoe).

3. Check the box next to each user you wish to delete, then click REMOVE.

If you remove a user from a source property, that user is also removed from its subproperties. If you remove a user from a sub-property, that user is removed from only the sub-property. Learn more about users in subproperties.

Establish User Groups

You can establish user groups with specific access for your Analytics account. Your Analytics account needs to be a part of an organization to create a user group.

When you create your first user group, Analytics guides you through forming and attaching to an organization if your account isn't already a part of one. Discover more about user groups.

You can create a user group with the following steps:

1. Click Access Management in Admin under Account or Property, depending on where you want to add the group.

2. Click +, then select Add user groups in the account/permissions list.

3. Select Add group.

4. Click +, then give the group a name and a description, and then select CREATE.

5. After making your desired permission selections, click ADD.

Your newly created group will show up in the user lists for your organization and Analytics account. The group's rights depend on the level in the Analytics account hierarchy where you created the group.

For instance, a group created at the property level only has rights for that property. On the other hand, a group created at the account level has rights to all the properties. See “Modify User Groups” below to learn more about granting rights to other levels of the Analytics hierarchy.

Add Users to a Group

You can add users to a group with the following steps:

1. Click Access Management in Admin under Account or Property, depending on where you wish to add people.

2. To locate your desired user group, use the search box located at the top of the list. Type the group name fully or partially.

3. Click in the group's row, then select View group's organization details.

4. Select Members, then +.

5. Input the email addresses of the new users you wish to add.

6. Select ADD GROUP if you wish to include other groups in this group.

7. Select ADD once you are done adding the users and groups you wish to include.

8. Close both the group's and members' panels.

9. Select SAVE.

Add a User Group to a Level of Your Analytics Hierarchy

You can add your newly created group to any level of your Analytics ranking to grant rights to all users in the group at that level.

1. Click Access Management in Admin, under Account or Property, depending on where you wish to add the group.

2. Select +, then Add user groups in the users list.

3. Select ADD GROUP.

4. Choose your preferred group and then click DONE.

Modify User Groups

Once a user group has been created, it is possible to add and remove users, groups, and rights and join other groups with the group.

To modify a user group:

1. Click Access Management in Admin under Account or Property, depending on where you intend to modify the user group.

2. To locate your desired user group, use the search box at the top of the list. Type the group name, fully or partially.

3. Click on the group's row and then select View group organization details.

4. Select Members, then + to add new users or user groups. Finally, select ADD when done.

5. Select Group memberships, then + to add a group to other groups. Click DONE when finished.

6. To grant the group access to properties and views at various ranks of your Analytics hierarchy:

   • Select Analytics.

   • Enlarge the hierarchy and select each level where you intend to modify the rights.

   • Choose the rights you intend to add and select SAVE.

   Use the same process to delete users from the group, edit permissions, or remove the group from other groups.