Server-Side GTM Setup
Server-side Google Tag Manager container deployed on Stape or Google Cloud with a custom subdomain, GA4 client, and tag transport. Includes data minimization, bot filtering, and routing of pixel traffic through your domain.
What's included
- Server container deployment on Stape
- Custom subdomain setup with SSL so traffic routes through your domain
- GA4 client configured for first-party data collection
- Tag transport for GA4, Google Ads, Meta CAPI, and other platforms
- Data minimization rules to strip PII before it hits third parties
- Bot and spam filtering at the server layer
- Enhanced conversions and CAPI dedup with client-side events
Why it matters
Client-side tracking keeps getting weaker. Ad blockers, ITP, and browser restrictions chip away at the data ad platforms need to optimize. Server-side GTM fixes that by routing pixel traffic through your own domain, extending cookie lifetimes, and giving you control over what data leaves your stack. The result is better match rates, stronger ad performance, and a tracking setup that holds up as browsers keep tightening the screws.
What clients say
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert