Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
What's included
- GA4 audit covering events, conversions, custom dimensions, and data streams
- GTM container review for duplicate tags, broken triggers, and orphaned variables
- Ad platform pixel checks across Google Ads, Meta, LinkedIn, and TikTok
- Server-side and CAPI validation where applicable
- Cross-platform reconciliation to flag discrepancies between GA4, ad platforms, and your CRM
- Enhanced conversions and consent mode verification
- Cross-domain and subdomain tracking review
- Prioritized fix list with critical issues implemented, not just documented
Why it matters
Tracking quietly breaks all the time. A developer ships a change, a tag gets duplicated, a trigger stops firing, and nobody notices until a campaign is optimizing on bad data. By then you've wasted budget chasing signals that aren't real. A proper audit catches the leaks, fixes the critical ones, and gives you a clean foundation to make decisions on.
What clients say
“Thomas has been very good to work with. Thank you, Thomas!”
Social Jobs
“Thomas was highly available and quick to answer any questions I had.”
Kesler Tanner
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
Custom Project
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- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
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Lead Generation Expert