Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
What's included
- GA4 audit covering events, conversions, custom dimensions, and data streams
- GTM container review for duplicate tags, broken triggers, and orphaned variables
- Ad platform pixel checks across Google Ads, Meta, LinkedIn, and TikTok
- Server-side and CAPI validation where applicable
- Cross-platform reconciliation to flag discrepancies between GA4, ad platforms, and your CRM
- Enhanced conversions and consent mode verification
- Cross-domain and subdomain tracking review
- Prioritized fix list with critical issues implemented, not just documented
Why it matters
Tracking quietly breaks all the time. A developer ships a change, a tag gets duplicated, a trigger stops firing, and nobody notices until a campaign is optimizing on bad data. By then you've wasted budget chasing signals that aren't real. A proper audit catches the leaks, fixes the critical ones, and gives you a clean foundation to make decisions on.
What clients say
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
“Wow! Blown away by their expertise and speed as well as communication. We had a botched Google tagging job that needed to be fixed and they jumped right in and had it done in the same day. I'm recommending them to everyone I know needing help with the Google suite of business tools.”
Jennifer Roberge
“Thomas has been very good to work with. Thank you, Thomas!”
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