Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
What's included
- GA4 audit covering events, conversions, custom dimensions, and data streams
- GTM container review for duplicate tags, broken triggers, and orphaned variables
- Ad platform pixel checks across Google Ads, Meta, LinkedIn, and TikTok
- Server-side and CAPI validation where applicable
- Cross-platform reconciliation to flag discrepancies between GA4, ad platforms, and your CRM
- Enhanced conversions and consent mode verification
- Cross-domain and subdomain tracking review
- Prioritized fix list with critical issues implemented, not just documented
Why it matters
Tracking quietly breaks all the time. A developer ships a change, a tag gets duplicated, a trigger stops firing, and nobody notices until a campaign is optimizing on bad data. By then you've wasted budget chasing signals that aren't real. A proper audit catches the leaks, fixes the critical ones, and gives you a clean foundation to make decisions on.
What clients say
“We worked with Tomas to set up some tracking for marketing analytics on our website. I'd recommend working with him - he's communicative, efficient, and effective.”
Julia
Dyneti
“Best in the field!”
Walid Feghali
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
Custom Project
Need a custom project?
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert