Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
Tracking Audit & Fix
End-to-end audit of GA4, GTM, and ad platform pixels to identify duplicate events, missing conversions, broken triggers, and data discrepancies. Delivered as a prioritized report with implementation of critical fixes.
What's included
- GA4 audit covering events, conversions, custom dimensions, and data streams
- GTM container review for duplicate tags, broken triggers, and orphaned variables
- Ad platform pixel checks across Google Ads, Meta, LinkedIn, and TikTok
- Server-side and CAPI validation where applicable
- Cross-platform reconciliation to flag discrepancies between GA4, ad platforms, and your CRM
- Enhanced conversions and consent mode verification
- Cross-domain and subdomain tracking review
- Prioritized fix list with critical issues implemented, not just documented
Why it matters
Tracking quietly breaks all the time. A developer ships a change, a tag gets duplicated, a trigger stops firing, and nobody notices until a campaign is optimizing on bad data. By then you've wasted budget chasing signals that aren't real. A proper audit catches the leaks, fixes the critical ones, and gives you a clean foundation to make decisions on.
What clients say
“Wow! Blown away by their expertise and speed as well as communication. We had a botched Google tagging job that needed to be fixed and they jumped right in and had it done in the same day. I'm recommending them to everyone I know needing help with the Google suite of business tools.”
Jennifer Roberge
“I am so happy with the service I received from Thomas. He fixed my analytics problems! Working with Thomas was just what I needed, and I will be back for more help in the future for sure.”
Brad Haven
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
Custom Project
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- Fixed-price or retainer options available
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