Multi-Platform Pixel Setup
Pixel and conversion API setup across TikTok, Reddit, LinkedIn, Pinterest, and Microsoft Ads. Server-side deployment via GTM where supported, with deduplication and consistent event naming across platforms.
What's included
- Pixel installation for TikTok, Reddit, LinkedIn, Pinterest, and Microsoft Ads
- Conversion API setup for platforms that support it, with server-side deployment via GTM
- Event mapping aligned to your funnel (view, lead, purchase, custom events)
- Deduplication between browser pixel and server-side events
- Consistent event naming across platforms so reporting actually compares apples to apples
- User data hashing for enhanced match rates on CAPI events
- Consent mode integration so firing respects user choice
- QA across each platform's event manager and diagnostics
Why it matters
Most pixel setups are copy-pasted in a rush and never validated. Events fire twice, conversions get missed, and match rates stay low because user data isn't being passed correctly. Each platform optimizes on the signal it receives, so weak tracking means weak performance. A proper setup gives every platform clean, deduplicated events with strong match rates, which is what actually drives down CPAs as campaigns mature.
What clients say
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“One of the best SEM, advertising and analytics minds in the business! A great addition to any team looking to solidify or enhance their digital marketing efforts!”
Chris Brewer
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert