Multi-Platform Pixel Setup
Pixel and conversion API setup across TikTok, Reddit, LinkedIn, Pinterest, and Microsoft Ads. Server-side deployment via GTM where supported, with deduplication and consistent event naming across platforms.
What's included
- Pixel installation for TikTok, Reddit, LinkedIn, Pinterest, and Microsoft Ads
- Conversion API setup for platforms that support it, with server-side deployment via GTM
- Event mapping aligned to your funnel (view, lead, purchase, custom events)
- Deduplication between browser pixel and server-side events
- Consistent event naming across platforms so reporting actually compares apples to apples
- User data hashing for enhanced match rates on CAPI events
- Consent mode integration so firing respects user choice
- QA across each platform's event manager and diagnostics
Why it matters
Most pixel setups are copy-pasted in a rush and never validated. Events fire twice, conversions get missed, and match rates stay low because user data isn't being passed correctly. Each platform optimizes on the signal it receives, so weak tracking means weak performance. A proper setup gives every platform clean, deduplicated events with strong match rates, which is what actually drives down CPAs as campaigns mature.
What clients say
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“We worked with Tomas to set up some tracking for marketing analytics on our website. I'd recommend working with him - he's communicative, efficient, and effective.”
Julia
Dyneti
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.