Multi-Platform Pixel Setup
Pixel and conversion API setup across TikTok, Reddit, LinkedIn, Pinterest, and Microsoft Ads. Server-side deployment via GTM where supported, with deduplication and consistent event naming across platforms.
What's included
- Pixel installation for TikTok, Reddit, LinkedIn, Pinterest, and Microsoft Ads
- Conversion API setup for platforms that support it, with server-side deployment via GTM
- Event mapping aligned to your funnel (view, lead, purchase, custom events)
- Deduplication between browser pixel and server-side events
- Consistent event naming across platforms so reporting actually compares apples to apples
- User data hashing for enhanced match rates on CAPI events
- Consent mode integration so firing respects user choice
- QA across each platform's event manager and diagnostics
Why it matters
Most pixel setups are copy-pasted in a rush and never validated. Events fire twice, conversions get missed, and match rates stay low because user data isn't being passed correctly. Each platform optimizes on the signal it receives, so weak tracking means weak performance. A proper setup gives every platform clean, deduplicated events with strong match rates, which is what actually drives down CPAs as campaigns mature.
What clients say
“Thomas was highly available and quick to answer any questions I had.”
Kesler Tanner
“Best in the field!”
Walid Feghali
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert