Cookie Consent & Consent Mode v2

Cookie consent management platform setup (CookieYes, Cookiebot, OneTrust) with Google Consent Mode v2 integration. Includes geo-targeted defaults for GDPR and CCPA, cookie-to-vendor mappings, and tag firing rules.

What's included

  • CMP setup and configuration in CookieYes, Cookiebot, or OneTrust
  • Google Consent Mode v2 integration with ad_storage, analytics_storage, ad_user_data, and ad_personalization signals
  • Geo-targeted defaults for GDPR, CCPA, and other regional rules
  • Cookie scanning and vendor mapping so every cookie is categorized correctly
  • Tag firing rules in GTM tied to consent state
  • Consent banner styling matched to your brand
  • Server-side and CAPI alignment so consent flows through your full stack
  • Documentation for your team and a record for audits

Why it matters

Consent is where compliance, analytics, and ad performance collide. Get it wrong and you either break the law, lose conversion data, or both. A proper setup keeps you compliant in every region you operate, preserves modeled conversions through Consent Mode, and gives ad platforms the signals they need to keep optimizing.

What clients say

We worked with Tomas to set up some tracking for marketing analytics on our website. I'd recommend working with him - he's communicative, efficient, and effective.

Julia

Dyneti

Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!

Adam Sieminski

Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.

Brian Thomas Clark

Work with Tomas

Founder, SmartMetrics

20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.

700+
companies served
20 yrs
marketing & analytics
Direct
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