Offline Conversion Tracking for Google Ads/Bing
Closed-loop CRM-to-Ads conversion pipeline using Zapier, native integrations, or direct API. Routes lead stage changes (booked, qualified, won) back to Google Ads and Bing as offline conversions for bid optimization.
What's included
- GCLID and MSCLKID capture on lead forms with CRM field mapping
- Conversion pipeline built via Zapier, native integrations, or direct API
- Lead stage events mapped to Google Ads and Bing conversion actions
- Conversion values tied to deal size or lead score, not flat amounts
- Enhanced conversions for leads where applicable
- Backfill of historical conversions to seed bid strategies faster
- QA across the full path from form fill to closed-won
- Documentation so your team can maintain and extend it
Why it matters
Google Ads and Bing optimize on whatever conversion signal you feed them. Send raw form fills and the algorithms find more form fillers, most of whom never buy. Send booked, qualified, and won deals back into the platforms and bidding starts targeting people who actually convert downstream. For lead gen businesses, this is usually the single highest-leverage tracking change you can make.
What clients say
“Thomas is a certified expert. Not only did he help set up all the Google and Facebook analytic tags/pixels, he was also very helpful in walking us through how to use them. He is very knowledgeable and friendly. Would 100% recommend him. Thanks for the great job Thomas!”
Bryce Alsten
“Thomas was highly available and quick to answer any questions I had.”
Kesler Tanner
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert