Meta Pixel & Conversion API Setup
Meta Pixel and CAPI implementation with browser-server event deduplication via shared event_id, advanced matching, and event quality validation. Includes iOS 14+ aggregated event configuration.
What's included
- Meta Pixel installation with standard and custom events mapped to your funnel
- Conversion API deployment via server-side GTM or direct integration
- Browser and server event deduplication using shared event_id
- Advanced matching with hashed email, phone, and customer data for higher match rates
- iOS 14+ aggregated event configuration with prioritized events
- Event Match Quality monitoring with fixes to push scores into the green
- Domain verification and Aggregated Event Measurement setup
- Consent mode integration so events respect user choice
- QA in Events Manager with test events, diagnostics, and deduplication checks
Why it matters
Meta's algorithm is only as good as the signal you feed it. Browser-only pixels miss a huge chunk of conversions thanks to iOS, ad blockers, and tracking restrictions, which means worse optimization and higher CPAs. A proper CAPI setup with deduplication and strong match quality gives Meta the full picture, and the algorithm responds by finding more buyers at lower cost. For most accounts, this is the single biggest tracking lever you can pull.
What clients say
“Thomas is a certified expert. Not only did he help set up all the Google and Facebook analytic tags/pixels, he was also very helpful in walking us through how to use them. He is very knowledgeable and friendly. Would 100% recommend him. Thanks for the great job Thomas!”
Bryce Alsten
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
Custom Project
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- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert