Meta Pixel & Conversion API Setup
Meta Pixel and CAPI implementation with browser-server event deduplication via shared event_id, advanced matching, and event quality validation. Includes iOS 14+ aggregated event configuration.
What's included
- Meta Pixel installation with standard and custom events mapped to your funnel
- Conversion API deployment via server-side GTM or direct integration
- Browser and server event deduplication using shared event_id
- Advanced matching with hashed email, phone, and customer data for higher match rates
- iOS 14+ aggregated event configuration with prioritized events
- Event Match Quality monitoring with fixes to push scores into the green
- Domain verification and Aggregated Event Measurement setup
- Consent mode integration so events respect user choice
- QA in Events Manager with test events, diagnostics, and deduplication checks
Why it matters
Meta's algorithm is only as good as the signal you feed it. Browser-only pixels miss a huge chunk of conversions thanks to iOS, ad blockers, and tracking restrictions, which means worse optimization and higher CPAs. A proper CAPI setup with deduplication and strong match quality gives Meta the full picture, and the algorithm responds by finding more buyers at lower cost. For most accounts, this is the single biggest tracking lever you can pull.
What clients say
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
“Best in the field!”
Walid Feghali
Custom Project
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- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert