Meta Pixel & Conversion API Setup
Meta Pixel and CAPI implementation with browser-server event deduplication via shared event_id, advanced matching, and event quality validation. Includes iOS 14+ aggregated event configuration.
What's included
- Meta Pixel installation with standard and custom events mapped to your funnel
- Conversion API deployment via server-side GTM or direct integration
- Browser and server event deduplication using shared event_id
- Advanced matching with hashed email, phone, and customer data for higher match rates
- iOS 14+ aggregated event configuration with prioritized events
- Event Match Quality monitoring with fixes to push scores into the green
- Domain verification and Aggregated Event Measurement setup
- Consent mode integration so events respect user choice
- QA in Events Manager with test events, diagnostics, and deduplication checks
Why it matters
Meta's algorithm is only as good as the signal you feed it. Browser-only pixels miss a huge chunk of conversions thanks to iOS, ad blockers, and tracking restrictions, which means worse optimization and higher CPAs. A proper CAPI setup with deduplication and strong match quality gives Meta the full picture, and the algorithm responds by finding more buyers at lower cost. For most accounts, this is the single biggest tracking lever you can pull.
What clients say
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert