Google Ads Vertical-Specific Campaign Setup
Google Ads campaign setup tailored to your industry, accounting for vertical-specific compliance, audience targeting, and bidding nuances. Covers regulated industries, lead-gen verticals, and eCommerce with custom keyword research and ad copy.
What's included
- Account structure built around your vertical and buying cycle, not a generic template
- Vertical-specific compliance review for regulated industries (legal, healthcare, finance, addiction, crypto)
- Keyword research mapped to commercial intent and audience language
- Ad copy written for your industry with relevant hooks, trust signals, and disclaimers
- Audience targeting using in-market, custom segments, and first-party data where allowed
- Bidding strategy matched to vertical norms (tCPA for lead gen, tROAS for eCommerce, manual for thin data)
- Negative keyword lists built for vertical-specific waste
- Geo, schedule, and device targeting tuned to your buyer behavior
- Conversion tracking aligned to the metrics that matter for your industry
Why it matters
A SaaS playbook applied to a personal injury account will burn money. So will an eCommerce setup running on a B2B lead gen account. Verticals have their own compliance rules, their own audience signals, and their own bidding quirks, and generic setups ignore all of it. A campaign built around your specific industry starts performing faster, avoids the compliance landmines, and gives the algorithm cleaner signals to optimize on.
What clients say
“I am so happy with the service I received from Thomas. He fixed my analytics problems! Working with Thomas was just what I needed, and I will be back for more help in the future for sure.”
Brad Haven
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
Custom Project
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Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert