PPC Account Audit
Cross-platform paid ads audit covering Google Ads and Microsoft Ads. Includes account structure review, keyword and search term analysis, bidding strategy assessment, conversion tracking validation, and a prioritized recommendations report with specific action items.
What's included
- Account structure review across Google Ads and Microsoft Ads
- Campaign and ad group organization assessed against best practices for your vertical
- Keyword and search term analysis to find waste, gaps, and untapped intent
- Match type and negative keyword review
- Bidding strategy assessment with recommendations based on conversion volume and goals
- Ad copy, asset, and extension audit
- Quality Score breakdown with diagnosis of low scorers
- Audience and remarketing setup review
- Conversion tracking validation across pixels, server-side events, and offline imports
- Budget pacing and allocation analysis across campaigns
- Prioritized recommendations report with specific, actionable next steps
Why it matters
Most PPC accounts have money leaking in places nobody's looked at in months. Wrong match types, broken conversions, bidding strategies that don't fit the data volume, audiences that haven't been touched since launch. An audit pulls all of it into one view and tells you exactly what to fix first, what's worth keeping, and what to cut. You walk away with a roadmap that pays for itself before the first month of changes is done.
What clients say
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
Custom Project
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Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert