Google Ads Scripts & Automation Build
Custom scripts and automated rules for the account maintenance nobody has time for. Anomaly alerts, budget pacing, search term monitoring, and reporting delivered where your team already works.
What's included
Monitoring scripts
- Conversion tracking anomaly alerts, so a broken tag surfaces the same day rather than at month end
- Spend and pacing alerts against monthly budget
- Performance anomaly detection on CPC, CTR, conversion rate, and CPA
- Disapproved ad and policy violation alerts
- Landing page checker for 404s and slow responses on live ads
- Account change alerts, including auto-applied recommendations turning themselves back on
Maintenance scripts
- N-gram search term analysis with candidate negatives surfaced weekly
- Negative keyword conflict detection, since blocked converting terms are common and invisible
- Budget reallocation rules between campaigns
- Bid adjustment automation where smart bidding isn't running
- Ad and asset rotation checks
- Label maintenance for reporting consistency
Reporting scripts
- Scheduled reports into Google Sheets, Slack, or email
- Cross-account reporting if you manage several under one MCC
- Custom metric calculations the interface won't produce
- Data export into your warehouse or Looker Studio
Delivery
- Scripts documented with what each one does and when it runs
- Alert thresholds tuned so you get signal instead of noise
- Failure handling and execution logging
- Handover so your team can adjust parameters without a developer
Why it matters
Account maintenance is the work that gets skipped when everything is busy. Search terms go unreviewed for three weeks, a conversion tag breaks on a Friday, budget overspends by twenty percent before anyone notices. None of it is difficult, it just needs someone looking.
Scripts do the looking. The value is less about automation than about latency, since the cost of a broken conversion tag is entirely a function of how long it stays broken. Agencies get the most out of this, because one script across thirty accounts is the difference between catching things and hearing about them from clients.
What clients say
“I hired these guys for a custom project. Very fast service and great communication.”
C A
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.