Google Ads Management Retainer
Ongoing Google Ads management with search term work, testing, and reporting done monthly. Includes the tracking maintenance most management retainers quietly leave out.
What's included
Weekly
- Search term review with negative keyword additions
- Budget pacing checks against monthly targets
- Bid strategy monitoring and learning phase status
- Disapproval and policy issue resolution
- Anomaly review on spend, conversions, and cost per acquisition
Monthly
- Ad and asset testing with results read at proper significance
- Landing page and message match review on the pages taking spend
- Audience and exclusion list maintenance
- Structural changes where the data supports them
- Competitor and auction insight review
- Reporting with commentary, covering what changed and what it did
Ongoing tracking work
- Conversion tracking verified monthly rather than assumed
- Offline conversion imports monitored for silent failures
- Reconciliation between Google Ads, GA4, and your CRM
- New conversion actions added as your funnel changes
Platform change management
- Auto-applied recommendations kept off unless you want them
- New features and beta rollouts assessed rather than adopted by default
- Advance notice on platform changes that will affect your account
How it works
- Named person on your account, not a rotating pool
- Monthly call plus an async channel for anything urgent
- Change log so you can see what was done and when
- No long lock-in, since work that has to be contractually enforced isn't worth keeping
Why it matters
Most management retainers become reporting retainers. Someone pulls numbers, writes a summary, and the account itself gets touched twice a quarter. The tell is a search terms report nobody has opened in six weeks and a negative list that stopped growing last year.
The other thing usually missing is tracking maintenance. Conversion setups break, offline imports fail silently, and a management retainer that never checks is optimizing an account on data that stopped being true in March. Verifying it monthly is unglamorous and it's the difference between managing an account and watching one.
What clients say
“One of the best SEM, advertising and analytics minds in the business! A great addition to any team looking to solidify or enhance their digital marketing efforts!”
Chris Brewer
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward. We’ve partnered with him multiple times now and the experience has been excellent every time.”
Jim Aderhold
Gray Digital Group
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert