CRM, Ads & Analytics Integration
Full-funnel tracking that connects HubSpot, Zoho, and other CRMs with GA4, Google Ads, and Meta. Covers user identity stitching, lead lifecycle tracking, and bi-directional data flow for closed-loop reporting.
What's included
- CRM to ad platform sync for HubSpot, Zoho, Salesforce, and others
- Lead scoring pushed back to Google Ads and Meta as conversion values
- User identity stitching across anonymous and logged-in sessions
- Lead lifecycle events tracked from form fill to closed-won
- Offline conversion imports with enhanced conversions and CAPI
- GA4 alignment so CRM stages match your analytics funnel
- Bi-directional data flow so ad platforms optimize on real revenue, not form fills
Why it matters
Ad platforms optimize for whatever signal you feed them. Send raw lead volume, and you get more bad leads. Send qualified leads and revenue back, and the algorithms start finding people who actually buy. This is the difference between paid media that burns budget and paid media that compounds.
What clients say
“Best in the field!”
Walid Feghali
“Thomas is patient, quick and very knowledgeable. I had a few projects that were under the gun a but he completed everything in a timely manner with great professionalism. I'll definitely be hiring him again in the future.”
Ameet Khabra
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.
Get In Touch
You work with me directly, from scope to delivery.
Schedule a 15min Call