CRM, Ads & Analytics Integration
Full-funnel tracking that connects HubSpot, Zoho, and other CRMs with GA4, Google Ads, and Meta. Covers user identity stitching, lead lifecycle tracking, and bi-directional data flow for closed-loop reporting.
What's included
- CRM to ad platform sync for HubSpot, Zoho, Salesforce, and others
- Lead scoring pushed back to Google Ads and Meta as conversion values
- User identity stitching across anonymous and logged-in sessions
- Lead lifecycle events tracked from form fill to closed-won
- Offline conversion imports with enhanced conversions and CAPI
- GA4 alignment so CRM stages match your analytics funnel
- Bi-directional data flow so ad platforms optimize on real revenue, not form fills
Why it matters
Ad platforms optimize for whatever signal you feed them. Send raw lead volume, and you get more bad leads. Send qualified leads and revenue back, and the algorithms start finding people who actually buy. This is the difference between paid media that burns budget and paid media that compounds.
What clients say
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Wow! Blown away by their expertise and speed as well as communication. We had a botched Google tagging job that needed to be fixed and they jumped right in and had it done in the same day. I'm recommending them to everyone I know needing help with the Google suite of business tools.”
Jennifer Roberge
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert