CRM, Ads & Analytics Integration
Full-funnel tracking that connects HubSpot, Zoho, and other CRMs with GA4, Google Ads, and Meta. Covers user identity stitching, lead lifecycle tracking, and bi-directional data flow for closed-loop reporting.
What's included
- CRM to ad platform sync for HubSpot, Zoho, Salesforce, and others
- Lead scoring pushed back to Google Ads and Meta as conversion values
- User identity stitching across anonymous and logged-in sessions
- Lead lifecycle events tracked from form fill to closed-won
- Offline conversion imports with enhanced conversions and CAPI
- GA4 alignment so CRM stages match your analytics funnel
- Bi-directional data flow so ad platforms optimize on real revenue, not form fills
Why it matters
Ad platforms optimize for whatever signal you feed them. Send raw lead volume, and you get more bad leads. Send qualified leads and revenue back, and the algorithms start finding people who actually buy. This is the difference between paid media that burns budget and paid media that compounds.
What clients say
“I hired these guys for a custom project. Very fast service and great communication.”
C A
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.