White-Label PPC Management

What's included

Account work

• Day to day management across Google Ads, Microsoft Ads, Meta, and LinkedIn
• Build and launch for new client accounts
• Search term work, testing, and structural changes on a defined cadence
• Conversion tracking implementation and monthly verification
• Landing page and offer feedback passed to whoever owns the site

Working with your team

• Everything delivered under your brand, in your templates, with your naming
• Named analyst per account rather than a rotating pool
• Slack or email channel with agreed response times
• Analyst available on client calls as part of your team where you want that
• Documentation written for your account managers, not for engineers

Client-facing output

• Monthly reporting in your format with commentary your AMs can present without translation
• Plain-language explanations for the awkward months, since those calls are the ones that matter
• QBR support with strategy input
• Audit and forecast work for accounts you're pitching

Commercial

• Priced per account or by hour allocation, whichever matches how you sell
• Overflow capacity during onboarding spikes
• Scope defined per account so nothing gets quietly dropped
• Monthly rolling, because retention should come from the work

Why it matters

Hiring a paid media specialist is expensive and hard to justify until you have enough accounts to keep them busy. Before that point the work gets spread across whoever is free, and it shows up later as an account nobody has restructured in a year.

The part that matters most in practice isn't the account work, it's having someone your account managers can ask before a client call. Most white-label relationships fail because the specialist is invisible and the AM ends up guessing at answers in front of the client. Being available on the call fixes more than any reporting template will.