
Schema Markup Implementation
Structured data deployment via GTM or direct site code, covering Organization, Product, Article, and LocalBusiness schemas as applicable. Includes validation and rich results testing.
What's included
- Schema audit to identify which markup types apply to your site and pages
- Organization and brand schema with logo, social profiles, and contact details
- Product schema with price, availability, ratings, and reviews for eCommerce
- Article and BlogPosting schema for content pages with author and publish data
- HowTo schema where the content supports it
- LocalBusiness and Service schema for location-based or service businesses
- Breadcrumb and SiteNavigationElement markup for crawl clarity
- Deployment via GTM, direct site code, or CMS depending on what fits your stack
- Validation in Schema.org validator and Google's Rich Results Test
- Search Console monitoring for enhancement reports and structured data errors
Why it matters
Schema is how you tell Google and AI search exactly what your pages are about, instead of hoping they figure it out. Done right, it unlocks rich results in traditional search and improves how AI platforms cite and describe your brand. Most sites either skip schema entirely or have outdated markup that throws validation errors and quietly blocks rich results. A proper implementation gets you eligible for the features your competitors are already winning, and gives AI a cleaner read on what you actually do.
What clients say
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.


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