How does SmartMetrics deliver Keyword Research & Strategy?

SmartMetrics delivers Keyword Research & Strategy through a combination of expert-led strategy and integrated tooling — ensuring measurable outcomes and full transparency for clients.

Is there a free trial for Keyword Research & Strategy?

SmartMetrics offers a free plan so you can explore the platform before committing to a paid service. Contact us to discuss bespoke service engagements.

Keyword Research & Strategy

In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.

What's included

Seed keyword expansion using Semrush and Google's own data
Search intent mapping across informational, navigational, commercial, and transactional
Difficulty and opportunity scoring are weighted by your domain authority
Competitor gap analysis to find keywords rivals rank for, and you don't
SERP analysis on priority terms to understand what actually ranks
Funnel stage mapping so each keyword ties to top, middle, or bottom of the funnel
Content gap and cannibalization review against your existing pages
Cluster grouping so related keywords get covered by one strong page, not five thin ones
AI search and zero-click consideration for terms losing traditional CTR
Prioritized keyword map with recommended page type, target URL, and next action

Why it matters

Most keyword research ends up as a spreadsheet nobody opens twice. Either it's a dump of high-volume terms with no chance of ranking, or it ignores intent and sends the wrong traffic to the wrong pages. A proper strategy ties every keyword to a specific funnel stage, an existing or planned page, and a realistic shot at ranking. You stop chasing vanity terms and start building content that actually moves pipeline.

What clients say

“Thomas was highly available and quick to answer any questions I had.”

Kesler Tanner

“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”

Brian Elliott

“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”

Adam Sieminski