Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
What's included
- Seed keyword expansion using Semrush and Google's own data
- Search intent mapping across informational, navigational, commercial, and transactional
- Difficulty and opportunity scoring are weighted by your domain authority
- Competitor gap analysis to find keywords rivals rank for, and you don't
- SERP analysis on priority terms to understand what actually ranks
- Funnel stage mapping so each keyword ties to top, middle, or bottom of the funnel
- Content gap and cannibalization review against your existing pages
- Cluster grouping so related keywords get covered by one strong page, not five thin ones
- AI search and zero-click consideration for terms losing traditional CTR
- Prioritized keyword map with recommended page type, target URL, and next action
Why it matters
Most keyword research ends up as a spreadsheet nobody opens twice. Either it's a dump of high-volume terms with no chance of ranking, or it ignores intent and sends the wrong traffic to the wrong pages. A proper strategy ties every keyword to a specific funnel stage, an existing or planned page, and a realistic shot at ranking. You stop chasing vanity terms and start building content that actually moves pipeline.
What clients say
“Best in the field!”
Walid Feghali
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
“Thomas and the team at SmartMetrics did a fantastic job for us. We needed a complex cross-domain and cross-platform analytics and e-commerce tracking implementation, and they delivered on time and on budget. Great communication, too!”
Adam Sieminski
What clients say
“Tomas at SmartMetrics has been fantastic to work with. He consistently delivers high-quality work quickly, communicates clearly and proactively, and makes even complex implementations feel straightforward.”
Gray Digital Group
5.0 on Google · All reviews“A huge difference to the business, and we know where the next dollar goes.”
Blitzy“We can scale spend now without guessing what is actually working.”
PermitFlow“Extremely knowledgable & capable!”
Dj Haer Jr
Work with Tomas
Founder, San Diego, CA
20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.
You work with me directly, from scope to delivery. No account managers.