Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
What's included
- Seed keyword expansion using Semrush and Google's own data
- Search intent mapping across informational, navigational, commercial, and transactional
- Difficulty and opportunity scoring are weighted by your domain authority
- Competitor gap analysis to find keywords rivals rank for, and you don't
- SERP analysis on priority terms to understand what actually ranks
- Funnel stage mapping so each keyword ties to top, middle, or bottom of the funnel
- Content gap and cannibalization review against your existing pages
- Cluster grouping so related keywords get covered by one strong page, not five thin ones
- AI search and zero-click consideration for terms losing traditional CTR
- Prioritized keyword map with recommended page type, target URL, and next action
Why it matters
Most keyword research ends up as a spreadsheet nobody opens twice. Either it's a dump of high-volume terms with no chance of ranking, or it ignores intent and sends the wrong traffic to the wrong pages. A proper strategy ties every keyword to a specific funnel stage, an existing or planned page, and a realistic shot at ranking. You stop chasing vanity terms and start building content that actually moves pipeline.
What clients say
“Nice to work with an Adwords expert like Thomas. He helped us not only set up campaigns that convert, but also tag manager to help us track all of the conversion metrics.”
Rebecca Ruck
“Outstanding work and support with Google Analytics, Advanced Reporting and Metrics, and PPC/SEM. We have an ongoing relationship with SmartMetrics and have never been disappointed. Will continue to work with Thomas and team!”
Brian Bigda
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert