Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
Keyword Research & Strategy
In-depth keyword research with search intent mapping, difficulty scoring, and competitor gap analysis. Delivered as a prioritized keyword map aligned to your funnel stages and existing content.
What's included
- Seed keyword expansion using Semrush and Google's own data
- Search intent mapping across informational, navigational, commercial, and transactional
- Difficulty and opportunity scoring are weighted by your domain authority
- Competitor gap analysis to find keywords rivals rank for, and you don't
- SERP analysis on priority terms to understand what actually ranks
- Funnel stage mapping so each keyword ties to top, middle, or bottom of the funnel
- Content gap and cannibalization review against your existing pages
- Cluster grouping so related keywords get covered by one strong page, not five thin ones
- AI search and zero-click consideration for terms losing traditional CTR
- Prioritized keyword map with recommended page type, target URL, and next action
Why it matters
Most keyword research ends up as a spreadsheet nobody opens twice. Either it's a dump of high-volume terms with no chance of ranking, or it ignores intent and sends the wrong traffic to the wrong pages. A proper strategy ties every keyword to a specific funnel stage, an existing or planned page, and a realistic shot at ranking. You stop chasing vanity terms and start building content that actually moves pipeline.
What clients say
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
“I am so happy with the service I received from Thomas. He fixed my analytics problems! Working with Thomas was just what I needed, and I will be back for more help in the future for sure.”
Brad Haven
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert