AI Workflows & Integrations
Internal AI automation built around a task you already do repeatedly. Covers pipeline design, tool integration, human review steps, evals, and cost controls, delivered as something your team runs without you.
What's included
Scoping
- Workflow selection based on volume, cost, and how much a wrong output would hurt, since plenty of tasks shouldn't be automated at all
- Your current process mapped step by step before anything gets built
- Decision on where a human stays in the loop and what they're approving
- Build or buy call between n8n, Make, Zapier, and a custom service, with the reasoning written down either way
Build
- Pipeline built with retries, error handling, and dead letter queues, because API calls fail and silent failures are the expensive kind
- Prompt design and iteration against a real sample of your inputs
- Structured output with schema validation, so downstream steps get predictable data
- Model routing that sends easy steps to a cheap model and hard steps to a capable one
- Context assembled from your live data sources rather than pasted snippets
- Batching and async handling for volume work
Integrations
- CRM, ad platform, analytics, warehouse, Slack, and Google Workspace connections
- API and webhook integration for anything without a native connector
- Authentication and credential handling that doesn't involve a shared password in a doc
- Rate limit and quota management across every service in the chain
Quality and safety
- Eval set built from your own examples, so you can tell whether a prompt change made things better or worse
- Review step with approve, edit, or reject before output goes anywhere client facing
- Logging of every input, output, and cost per run
- Guardrails on what actions the workflow can take, especially anything that writes to a live system
- Rollback path when something goes wrong
Operations
- Monitoring and alerting on failures, latency, and cost anomalies
- Spend cap per workflow
- Documentation and a handover session so your team owns it
- Change process for prompt updates that doesn't require a developer
Why it matters
Most AI automation projects die in the same place. The demo works, the pilot works, and then it meets real inputs and produces something wrong that nobody catches until a client sees it. What separates a demo from a system is error handling, an eval set, and a human review step at the point where mistakes get expensive.
Scoping is the other honest part. Some tasks are cheaper to leave alone. Automation earns its keep on work that's high volume, well defined, and tolerant of a review step, like reporting summaries, lead enrichment, content briefs, ticket triage, and QA passes over campaign builds. Deciding what to leave manual is half the value of the engagement.
What clients say
“We worked with Tomas to set up some tracking for marketing analytics on our website. I'd recommend working with him - he's communicative, efficient, and effective.”
Julia
Dyneti
“Provided a much needed service at a great price & is always great to work with. Extremely knowledgable & capable! Thank you!”
Dj Haer Jr
DJs Junk Removal
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.


Get In Touch
You work with me directly, from scope to delivery.
