Currency
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The currency code (based on the ISO 4217
standard) of the event.
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Populate this dimension by sending the event-level
currency parameter.
The currency parameter is required for events to
have revenue or refund amounts.
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Item affiliation
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The name or code of the affiliate (i.e., partner or vender) associated with an item (e.g., a
product you sell).
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Populate this dimension by sending the item-level affiliation parameter through
an online-sales event.
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Item brand
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The brand of an item (e.g., a product you sell).
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Populate this dimension by sending the item-level item_brand parameter through
an online-sales event.
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Item category
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The first hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
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Populate this dimension by sending the item-level item_category parameter
through an online-sales event.
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Item category 2
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The second hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
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Populate this dimension by sending the item-level item_category2 parameter
through an online-sales event.
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Item category 3
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The third hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
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Populate this dimension by sending the item-level item_category3 parameter
through an online-sales event.
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Item category 4
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The fourth hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
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Populate this dimension by sending the item-level item_category4 parameter
through an online-sales event.
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Item category 5
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The fifth hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
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Populate this dimension by sending the item-level item_category5 parameter
through an online-sales event.
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Item coupon
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The coupon used to purchase an item (e.g., a product you sell).
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Populate this dimension by sending the item-level coupon parameter through an online-sales event.
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Item discount amount
|
The monetary value of a discount from multiplying the discount and
quantity parameters.
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Populate this dimension by sending the item-level discount
and item-level quantity parameters through an online-sales event.
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Item ID
|
The ID that you specify for an item (e.g., a product you sell). For example, you can set an
ID of 'SKU_12345'.
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Populate this dimension by sending the item-level item_id parameter through an online-sales event.
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Item list ID
|
An ID that you specify for a list of items (e.g., products you sell). For example, you can
set an ID of 'related_products' for an item list in a related-products section.
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Populate this dimension by sending the item-level item_list_id parameter through
an online-sales event.
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Item list name
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A name that you specify for a list of items (e.g., products you sell). A name for a list of
products. For example, you can set a name of 'Related Products' for an item list in a
related-products section.
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Populate this dimension by sending the item-level item_list_name parameter
through an online-sales event.
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Item list position
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The position of an item (e.g., a product you sell) in a list.
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Populate this dimension by sending the item-level index parameter through an online-sales event.
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Item location ID
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The ID you specify for the location of an item or promotion.
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Populate this dimension by sending the item-level location_id parameter through
an online-sales event.
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Item name
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The name of an item (e.g., a product you sell).
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Populate this dimension by sending the item-level item_name parameter through an online-sales event.
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Item promotion creative name
|
The name you specify for the creative associated with a promotion.
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Populate this dimension by sending the item-level creative_name parameter with
the view_promotion
or select_promotion
event.
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Item promotion creative slot
|
The name you specify for the slot where you show the creative associated with a promotion.
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Populate this dimension by sending the item-level creative_slot parameter with
the view_promotion
or select_promotion
event.
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Item promotion ID
|
The ID you specify for a promotion.
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Populate this dimension by sending the item-level promotion_id parameter with
the view_promotion
or select_promotion
event.
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Item promotion name
|
The name you specify for a promotion.
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Populate this dimension by sending the item-level promotion_name parameter with
the view_promotion
or select_promotion
event.
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Item variant
|
The item variant or unique code or description (e.g., XS, S, M, L for size; Red, Blue, Green,
Black for color) for additional item details or options.
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Populate this dimension by sending the item-level item_variant parameter through
an online-sales event.
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Local item price
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The price of the item, localized by its currency code.
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Populate this dimension by sending the item-level price and event-level
currency parameters.
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Order coupon
|
The coupon name or code that you specify for discounted items.
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Populate this dimension by sending the event-level coupon parameter with an online-sales event.
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Shipping amount
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The shipping amount associated with a transaction.
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Populate this dimension by sending the event-level shipping parameter in the purchase
event.
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Shipping tier
|
The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item.
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Populate this dimension by sending the event-level shipping_tier parameter
in the add_shipping_info
event.
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Tax amount
|
The tax amount associated with a transaction.
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Populate this dimension by sending the event-level tax parameter in the purchase
event.
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Transaction ID
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An identifier you create for an ecommerce transaction.
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Populate this dimension by sending the event-level transaction_id parameter with
an online-sales event.
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