Semi-custom builder
Delaware · 40+ communities
41%↗
Model tour bookings
Community pages rebuilt around appointment intent
For Home Builders
One stop for home builder marketing, CRM, AI systems.
I build the marketing, CRM, follow-up, and attribution systems that move home buyers from inquiry to signed contract.
I set up and run these CRMs
How builders work with me.
Done-for-you services, powerful playbooks, and lead-gen widgets for your site.
Systems & Marketing Services for Builders
Remote & On-Site
CRM, attribution, and integrations, then ads and SEO on top. Work with me remotely or on-site so every inquiry gets caught, ranked, and followed up.
Sales SystemBuy Playbook
Home Builder Widgets
60 lead-gen widgets
Calculators, quizzes and recommenders that capture buyer data before visitors leave your site.
Systems Services
The systems your business runs on - built, connected, and kept working
AIClaude, ChatGPT and Gemini wired into your systems. They take actions, not just answer questions.
CRMBuilt, configured, and connected to everything else: Zoho, HubSpot, or what you already run.
IntegrationsYour tools talking to each other, and kept talking as they change.
AttributionEvery lead traced to source, so you know what earned the revenue, not just what spent.
AutomationFollow-up, routing and internal workflows that run without anyone touching them.
- AI in your operation
- CRM built and maintained
- Stack cost optimization
- Every lead traced to revenue
- Workflows that run themselves
Marketing Services
Book what you need - a single project or ongoing work. Quoted before anything starts.
Smart AuditTechnical audits that surface what’s broken before you spend more.
AIWorkflows, widgets, and AI systems that connect traffic to revenue.
AnalyticsGA4, GTM, and server-side tracking so you can see what actually converts.
MarketingGoogle, Meta, and paid search. Built, audited, and tracked to revenue.
SEOTechnical SEO and AI search visibility so the right pages get found.
CROLanding page and funnel tests that lift conversion without extra spend.
Lead GenCapture and route demand with forms, widgets, and CRM handoff.
- Full catalog - 100+ services to pick from
- Free Local SEO checklist
- Work directly with me, quote in a day
- Written documentation & video walkthrough
- Your private project management portal
No. You work directly with me, a senior marketing systems consultant. I scope it, build it, and answer the email when something breaks. Remote by default, on-site when the job needs it (located in San Diego, CA). No account manager, no handoffs.
Either works. If you have one, I set it up properly: Lasso, HubSpot, Zoho, Salesforce, Buildertrend, JobTread, most others. Switching is rare, and I'll say so if it's needed. If you don't have one, I'll recommend one that fits how you sell and build it from a blank slate, which is often the easier project.
Fixed price or monthly retainer, depending on the work. One-off builds are scoped and priced before anything starts. Ongoing marketing and systems work runs on a retainer. The playbook and widgets are one-time or per-month.
We find out if it's a fit. You tell me what's not working: too few leads, leads going cold, or spend you can't trace to contracts. I tell you what I'd change. If it's worth doing, you get a written plan and a price within a couple of days.
Not unless you want it to. I'll build the CRM, follow-up, and attribution underneath whatever they're running, and they'll get better data for their ads. If you'd rather have one person for all of it, I do that too.
Work with Tomas
Founder, SmartMetrics
20 years in marketing, CRO, CRM, and analytics, now with AI systems layered on top.
Get a project quote
You work with me directly, from scope to delivery.
Schedule a 15min Call