AI-driven lead systems

For Home Builders

One stop for home builder marketing, CRM, AI systems.

I build the marketing, CRM, follow-up, and attribution systems that move home buyers from inquiry to signed contract.

I set up and run these CRMs

Lasso
Follow Up Boss
HubSpot
Salesforce
Buildertrend
JobTread
Zoho CRM
Semi-custom builder
Delaware · 40+ communities
41%↗
Model tour bookings

Community pages rebuilt around appointment intent

How builders work with me.

Done-for-you services, powerful playbooks, and lead-gen widgets for your site.

Systems & Marketing Services for Builders

Remote & On-Site

CRM, attribution, and integrations, then ads and SEO on top. Work with me remotely or on-site so every inquiry gets caught, ranked, and followed up.

Home builder servicesProjects or retainer
Sales SystemBuy Playbook

Home Builder Widgets

60 lead-gen widgets

Calculators, quizzes and recommenders that capture buyer data before visitors leave your site.

Browse Widgets

Audit

Fixed-price

A fixed-price audit of your whole lead engine: ads, SEO, community pages, lead flows, CRM, and tracking. See where buyers drop off, and what it costs to fix.

  • Every channel reviewed, from first click to contract
  • Findings ranked by impact on sales
  • What to fix first
  • Fixed-price quote for the work
  • $500 credit toward services

Build

Marketing & CRM

CRM, tracking, and ads built around how builders sell homes.

  • Ads and SEO for your communities
  • CRM for your sales team
  • Lead source tracked by community
  • Work directly with me
  • Quote in a day

Automate

AI agents & flows

Agents that answer buyer inquiries and follow up until the appointment is booked.

  • Every inquiry answered in seconds
  • Follow-up until the visit is set
  • More contracts from current leads
  • Connects to your CRM and site
  • Live in days

What is SmartMetrics?

SmartMetrics is a set of tools and services for lead generation and ecommerce businesses. You work with me, Tomas. From tracking setup to fully automated AI lead flows and RevOps, it all points to one goal. Clear data, less wasted spend, and more leads that turn into revenue.

Am I hiring an agency?

No. I scope it, build it, and answer the email when something breaks. No account manager, no handoffs. Work ships faster, and I work like part of your team instead of an outside vendor.

What if we already have a CRM? What if we don't?

Either works. If you have a CRM, I set it up properly for how you sell homes: Lasso, HubSpot, Zoho, Salesforce, Buildertrend, JobTread, and most others. Switching is rare, and I'll say so if it's needed. If you don't have one, I'll recommend a CRM that fits how you sell and build it from a blank slate, which is often the easier project.

How does SmartMetrics pricing work for home builders?

Home builder work is a fixed price or a monthly retainer, depending on the scope. One-off builds are priced before anything starts. Ongoing marketing and systems work runs on a retainer. The Inquiry to Contract playbook and widgets are one-time or per-month.

What happens after the 15-minute call?

We find out if it's a fit. You tell me what's not working: too few leads, leads going cold, or spend you can't trace to contracts. I tell you what I'd change. If it's worth doing, you get a written plan and a price within a couple of days.

We already have a marketing agency. Does SmartMetrics replace them?

Not unless you want it to. I'll build the CRM, follow-up, and attribution underneath whatever they're running, and they'll get better data for their ads. If you'd rather have one person for all of it, I do that too.

Work with Tomas

Founder, San Diego, CA

20 years in marketing, CRO, CRM, and analytics. Now building the systems AI runs on.

Get a project quote

You work with me directly, from scope to delivery.

Schedule a 15min Call
https://
Client testimonials
    Home Builder Marketing Systems | Playbooks, Widgets & CRM