Essential Banner Sizes for Google Display Network

Essential Banner Sizes for Google Display Network


🔹 Desktop & Tablet Sizes

🔹 Mobile Sizes

  • Images:

    • Landscape (1.91:1) – min 600×314, recommended 1200×628

    • Square (1:1) – min 300×300, recommended 1200×1200

  • Logo:

    • Landscape logo – 4:1 ratio (min 512×128)

    • Square logo – 1:1 ratio (min 128×128)

  • Headlines: 5 short (max 30 chars), 1 long (max 90 chars)

  • Descriptions: Up to 5 (max 90 chars)

  • Final URL


🔧 Technical Specs

  • Max File Size: 150 KB

  • Formats Accepted: JPG, PNG, GIF (non-animated), HTML5

  • Resolution: 72 DPI

  • File Naming: No special characters or spaces


📦 Recommendation

To cover 95%+ of available ad inventory across mobile, tablet, and desktop, prioritize creating:

  • 300×250

  • 728×90

  • 160×600

  • 320×50

  • Responsive Display Ads