For many years, SEO was the default path to visibility, tweaking keywords, refining link profiles, backlinks, and running audits so brands could climb search results. Today, however, more users are turning to AI-driven summaries and agent-powered recommendations instead of scrolling through blue links. Traditional ranking signals are increasingly brittle, and any gains from backlink gymnastics can evaporate overnight as algorithms shift. We are already seeing this happen for several SmartMetrics clients.
That’s why we are shifting toward Decentralized Trust & Identity. Rather than optimizing for page-rank signals, you establish a machine-verifiable reputation layer that AI systems can read and trust. Hence, your expertise surfaces directly in the interfaces and assistants people use every day. This isn’t about stuffing product descriptions with keywords or chasing ever-shifting backlink metrics; it’s about embedding verifiable signals - like product specs, lead-gen performance stats, client testimonials, and service credentials - that AI agents can parse to match e-commerce shoppers, B2B buyers, and B2C audiences with precisely what they need.
We understand that many of our clients still rely on SEO, and we'll continue to support all existing retainers through 2025 to keep those campaigns running smoothly. But if you want to stand out in an AI-first discovery world, old-school Web2 SEO just doesn’t cut it anymore.
SmartMetrics has performed over 700 SEO audits throughout the years, designed conversion-rate architectures for startups and enterprises alike, and shipped multiple SaaS products that integrate analytics, CRO, and identity features. With that experience, we’re here to help you transition from chasing search rankings to building trust layers that AI will actually use.
For the rest of 2025, we'll be focused on shaping our AI-related services, and we'll keep you in the loop with every update.
