The new Google Analytics 4 is an upgrade that was introduced by the company earlier this year. If you have been using Universal Analytics for your website, you can switch to the new Google Analytics with ease. And the most important thing – it won’t affect your current implementation in any way!
Google Analytics 4 property was introduced as App+Web properties at the time of beta testing. It is available for all accounts and with the new Google Analytics as a default property.
Upgrading to GA 4 is much simpler if your entire website with Universal Analytics is tagged with gtag.js. In other cases, you will have to manually tag all the pages, as the Get started wizard will not function with the existing tags.
After you are done with upgrading, you will get a new and functioning Google Analytics 4 property. The Universal Analytics property that is already functional will remain as they are and continue collecting data.
There are two steps to upgrading your Google Analytics with GA 4 properties. The following information will help you in upgrading your Google Analytics.
The first part of the upgrade process is to find the ‘Upgrade to GA4’ option in your analytics. Let’s go through the process step by step:
Now you will get the option to create a new Google Analytics 4 property or connect to the already functional ones.
After the process is complete, Analytics will create a new Google Analytics 4 property in your account and carry replication of data from your Universal Analytics property, including the property name, URL, timezone, and currency.
It will enable enhanced measurement for your Google Analytics 4 property automatically. With the help of enhanced measurements, you can measure the interactions with your content.
All you have to do is enable the events options in Google Analytics. You don’t have to make any changes to the code.
You will be redirected to the Setup assistant page, where you can configure the setting for your new Google Analytics 4 property. It also has options for migrating settings from your Universal Analytics, or you can configure the settings anew.
After you are done with tagging the different pages of your website, you will get the option of connecting to an existing property.
Connecting the GA4 to an existing property will benefit upcoming advanced tools that can help you with other configurations.
Here’s how you can connect the GA4 to an existing property:
The ‘See your GA4 property’ will redirect you to the new Google Analytics 4 property’s setup assistant. On this page, you find the options for migrating configuration and implementing tagging settings.
This information is helpful to you in instances like:
Since you have upgraded to Google Analytics 4, you have to add the gtags.js (the global site tags) to your website’s pages. If you have a Universal Analytics property, you only have to add the tags in a few places.
This will allow data to flow from your Universal Analytics property and Google Analytics 4 property as well.
There are different processes for tagging your Universal Analytics property; therefore, there are different instructions for each process. If you need assistance with GA4 tagging, please contact our Analytics experts, and we will help you today!
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