The Ultimate Guide to On-Page SEO in 2020

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Your website is your own – you design and craft each page yourself. However, that’s not the case with website engagement. Why? Because engagement relies on visitors liking your website, and the constant fear of your content not being engaging can be horrifying. That’s where search engine optimization plays a pivotal role.

Search engine optimization or SEO is the best way to draw viewers to your website or blog spot to gain viewership.  However, there are many myths and misconceptions regarding SEO writing that could drag your rankings down. So, we bring you everything you need to know about On-Page SEO to flourish your website successfully.

On-Page SEO

Source: Hubspot

What is on-page SEO?

On-page SEO entails various techniques that help you optimize your web page in a bid to rank higher. Publishers and marketers rely on on-page SEO to fare well with the search algorithms.

To ensure on-page optimization, you primarily need to focus on a few significant elements. These include – first and foremost – the quality of your content, followed by site structure, content layout, and diversification. But that’s not all; there’s more to On-Page SEO than just these few elements. Let’s check them out:

10 Essential On-Page SEO Elements

1. High-Quality Page Content

No matter how strong your SEO is, if the content is not of high quality, you will not get the amount of traffic you’re expecting. The content needs to be engaging for the readers, and right keywords should also be used to foster search engine optimization. Thorough keyword research yields excellent results.

Stage in the Buyer’s Journey Suggested Content/Website Pages
Awareness Blog posts, videos
homepage
Consideration Buyer’s guides, case studies
about page
Decision Product demos, comparison tools
product or pricing pages, contact page

2. Page Titles

A title is the first thing that a person refers to while searching for something. It defines your content and hence, should be written correctly. It should convey the subject of your content. The most effective way to make the title SEO-friendly and improve your site rank is by including the primary keyword of each page in it.

on page seo page title tag

3. Headers

Headers are primary content dividers. These separators help search engines to figure out the relevant parts of your content. It also creates space between different parts of your content and makes it easier for your readers to understand.

on page seo headers

4. Meta Descriptions

Meta descriptions are short content overviews of your site displayed under the title of the website. Though it might not affect the search engine ranking directly, most readers open a website if they find the meta description engaging. The ideal meta description length is 160 characters.

on page seo meta descriptions

5. Image Alt-text

Alt-text is a short and specific description of the image used in the blog. The alt-text and the picture should be relatable to the content of the page. Using keywords in it could also be a wise decision.

6. Structured Markup

Markup is a coding method that helps Google find your content and understand it. This fosters the easy sharing of your page to the viewer relevantly. This is responsible for featured snippets, graphs, and other relevant content displayed upon searching for something on Google.

on page seo structured markup

7. Page URLs

At SmartMetrics, our analytics experts believe that complicated URLs confuses the viewers as well as the search engine; therefore, page URLs need to be short and straightforward. The simpler your URL, the more likely it is to appear in the suggestions while typing another URL. This also helps in ranking the sub-pages and blogs higher.

on page seo page url

8. Internal Linking

Adding other useful URLs in the content of your page makes it more accessible. This linking also ensures that the reader stays on your website longer, helping your rank on the search engine’s server.

9. Mobile Responsiveness

Google determines the position in the search results of a website by considering its loading speed on mobile devices. Browser is also considered yet; mobile readiness is more necessary as, according to Think with Google, 74% of people are using a smartphone to access the internet. Google also offers a tool to check the mobile-friendly nature of your website.

on page seo mobile responsiveness

10. Site Speed

Faster loading enables people to enjoy the seamless experience of transitioning from one page to another. Well, Google also ranks sites based on their loading speed. Google speed test tool determines the rate of the page opening. It calculates the speed by dividing the content’s net value (in bytes) and the time it takes to open. Google also offers page-speed insights with its tool.

on page seo site speed

On-Page SEO Checklist

1. Crawl your website.

Export an overview of the search engine regarding the pages of your website. Create an excel sheet that includes the URL, title, and meta description of the pages.

on-page seo checklist crawl your website

2. Conduct an SEO audit and define your site architecture.

Organize your web pages in such a way that they attract more traffic. You should have at least two pages out of which; one will be assigned as the home page, and the other could act as the primary navigation menu.

on-page seo checklist conduct an seo audit

3. Update URLs, page titles, and meta descriptions.

Put all the necessary page details in the excel sheet. Ensure that the title doesn’t exceed 60 characters, and the Meta description is within 160 characters.

on page seo checklist meta descriptions

4. Make sure your keyword is in your URL.

Your keyword needs to hold a significant spot in your URL. URL should be simple in the very first place.

5. Include your keyword throughout your web page.

Fit the keywords naturally throughout the text. Don’t stuff keywords to maintain abundance. Spread the number of keywords evenly.

6. Track keywords and topics for each page.

Note down the keywords you used on individual pages. Stick to one topic per page. Mixing up too many topics could confuse the reader.

on-page seo checklist track keywords and topics for your web pages

7. Don’t keyword stuff.

Too many keywords can be distracting for the readers and may make the entire page appear spammy. So, make sure not to stuff keywords.

8. Establish value propositions for each page.

SmartMetrics experts recommend setting a specific goal for each page. Setting up the value proposition for each page will help gauge the effort and energy you need to pour into a page.

on-page seo checklist establish value propositions

9. Define your target audience.

Craft your content keeping an eye on your target audience.

on-page seo checklist define your target audience

10. Plan new page titles.

Keep crafting new page titles and their keywords, never to cease making content. In this way, you can add more pages to your website.

on-page seo checklist plan new page titles

11. Add new meta descriptions.

These one-liners require careful analysis of the entire subject matter of the page. Think of one line that could sum up all the essential aspects of the page.

on-page seo checklist add meta descriptions

12. Review and edit page content as needed.

Before uploading your content on the page, make sure it is compelling, error-free, and foolproof.

on-page seo checklist review and edit content on your web page

13. Incorporate visual content.

Add visual content to the page which is relevant to the context.

on-page seo checklist incorporate visual content

14. Optimize your visual content.

Craft the perfect Alt-text by keeping the content and the picture both in mind. Make it simple yet compelling.

15. Add internal links.

Create a connecting link between your pages and add those links to make people invest in your website.

on-page seo checklist add internal links

Conclusion

These are some changes that could improve your organic search results and overall website visits. Please pay attention to the minute details on your site as they could make a massive difference.

Editor’s Note: All the images have been sourced from Hubspot.com