Automatic Page View Hits In SGTM After Consent Granted

Using Server-Side GTM with Advanced Consent Mode? After consent is granted, events are resent to the server - but only trigger Google Ads tags, not GA4. If you’re not running ads, avoid setting ad_storage to granted to prevent extra data dispatch. Great insight from Simo!

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#GTMTips: Automatic Page View Hits In SGTM After Consent Granted
When using SGTM, you might see how some of your GA4 events are automatically redispatched after Consent Mode consent is switched to granted. These hits are not available for GA4 collection, however.
Simo Ahava's blogSimo Ahava

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