Privacy has become the most controversial and sensitive topic in the modern age. Multiple companies from different countries have allegedly stolen sensitive data of their consumers for selfish business gains. It has made people feel insecure when browsing the internet or making any transaction online.
Sometimes it is not the entity but the affiliates behind this heinous activity, but the price had to be paid by the former for obvious reasons. Luckily, Microsoft has found a breakthrough for this problem with its free analytics tool, Clarity.
Clarity tracks every user’s behavior that visits your website and gives you a comprehensive insight into the actions taken by him or her. This may seem like a peeping tom kind of thing, but since it’s Microsoft, you there’s nothing to worry about.
Microsoft has made sure that even though the tool keeps track of every second spent by a user on the website, it does not invade their privacy in any way. To make it even safer, Microsoft has created the tool with compliance to GDPR.
With safety and privacy in place, let’s get into the other aspects of the tool. Clarity has extensive features that business owners can use to their advantage.
With Clarity, it becomes easy to understand the way your consumers interact with your website and detect the critical bleeding points that can be improved for an enhanced user experience.
It also notifies you about the heavy content pages that get stuck due to unstable internet connection, with its ‘Rage click’ metrics.
Even though it’s free, the information it provides about your user’s behavior is nothing less when compared to the majority of paid tools online. You can browse through the engagement metrics to see which website elements are used more by your visitors.
Website performance data comprises factors like loading speed, error and bounce rate, most used pages, and conversion rates. It enables you to find the factors that can be improved for a convenient user-experience.
The tool generates a debugging report that points out bugs, errors, and code-related problems that can be fixed to avoid startup problems.
Microsoft Clarity gives you complete freedom as it has no restrictions on visitor capacity. The tool works incredibly well on websites that tend to have up to a million visitors in a day. Moreover, it is optimized to work without affecting your website speed, which is advantageous against other tools.
“Clarity is designed to have a very low impact on page load times, so you can make sure users navigating to your site won’t have to wait for pages to load.
Additionally, we don’t place any caps on your traffic so whether you get 10 visitors per day or 1,000,000, Clarity will be able to handle your traffic with no additional cost for you.”
The main USP of Microsoft’s Clarity is Privacy. Its privacy-focused guidelines enable publishers to get useful data without meddling with their user’s privacy.
“We are GDPR compliant as a data controller for visitors to our site and processor for the data gathered by the Clarity script on your site.”
Clarity flaunts these three key features that sum up its entire chain of functions:
Session playback lets the publishers see all of the activities done by a particular user on the website or a particular page. You can see where a user has clicked, scrolled, paused, and even clicked to go to the other website pages.
The section at the center shows the session timeline in the form of a movie with cursor movements that show you the webpage, elements, and links clicked on by the user.
A session panel on the left allows you to filter the data and make your search results more specific.
You can click on the sessions that are shown in the boxes to view the dashboard recordings. Moreover, the filter also features a button that lets you select data based on types such as user devices and more. The filter has numerous options that can cover your entire page.
Heat maps are one of the popular and most sought-after functions in website or marketing analytics tools. It highlights the particular spots that are most clicked by visitors who come to the website. The heatmap helps you optimize your website according to the element that is clicked the most.
For instance, if most of the clicks are on the topmost part of a page compared to the bottom part of the page, visitors are not very much interested in the contents of your page. More clicks on the lower part of the page mean your content is quite engaging and has kept the readers glued to the page.
Clarity is also looking forward to adding scrolling metrics in the heatmap feature. It will help you understand cell phone user engagement, similar to a real-time experience.
You can get overviews for performance along with user behavior metrics from the tool’s dashboard.
Here’s Microsoft’s take on it:
“We provide a dashboard of aggregated metrics to help you get an overall understanding of the traffic on your site. At a glance, you will be able to see how many users were clicking on non-existent links or how many people scrolled up and down a page in search of something they couldn’t readily find.
There are also filters to help zoom in on specific data.
Microsoft has been an active player in the world of tools for publishers and has also proven to be a great SEO community source. With Clarity’s addition, Microsoft has added a new feather to its hat and made digital business more convenient.
Furthermore, Clarity is designed to be exceedingly powerful while being easy to use. It can be perfect for publishers who are willing to learn about the different aspects of SEO and website management. On the other hand, if you’re not well-versed with analytics and would like to outsource it, please get in touch with Analytics experts at SmartMetrics.
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