Reviews

Google Analytics 4: When Data meets Artificial Intelligence


Reading Time: 5 minutes For any marketer or a brand, Google Analytics can be a single-most important tool to understand your customer psyche when visiting your website. Using Analytics, brands learn about their customer preferences, which helps them provide a personalized experience.  With an increasing number of businesses, large and small, switching online, every dollar that you spend on […]


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Achieving marketing objectives with helpful tools and automation


Reading Time: 5 minutes Understanding the mind of a consumer is the most complex part of marketing. Daily, people are served with millions of products and their alternatives, which creates a dynamic mindset with differing opinions.  This dynamic mindset makes it difficult for marketers to track different activities and create targeted campaigns for consumers. How to make it simpler? […]


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8 Best Web Analytics Tools To Effortlessly Track Your Web Performance


Reading Time: 5 minutes Now that you own a website, it is time to make the best use of it to grow your business and reach its true potential. Your website does a lot more than display your products and help in monetary transactions. It collects real-time data that can help you shape your business decisions and increase the […]


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3 Ways to Master Audience Segmentation with Predictive Audiences


Reading Time: 5 minutes Audience segmentation, by far, is the most challenging aspect of marketing. While marketers give industries, product maturities, and content strategies due consideration, they tend to overlook the importance of audience segmentation. Earlier, segmenting the audience into different groups was one of the most challenging tasks. However, with the rise of social media platforms and predictive […]


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Top 10 Google Ranking Factors of 2020


Reading Time: 5 minutes No doubt, paid search ads have transformed the marketing mix in recent years. However, there’s nothing like organic growth. Brands crave organic results as it highlights their credentials without having to advertise it. On the other hand, using both these mediums simultaneously can help achieve tremendous results.  No agency can tell you how search engines […]


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SEO and Analytics: A Winning Combination in 2020


Reading Time: 5 minutes Every marketer wants their website to rank on the first page of Google, organically. Today, the main aim is to land that snippet so you can attract double the traffic than your competition. However, with Google’s ever-changing and evolving algorithm, ranking becomes more and more unpredictable. There’s no magic wand that one can use to […]


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9 Marketing Analytics Tools You Cannot Afford To Sleep On


Reading Time: 6 minutes Companies are always on a lookout to reduce their marketing expenditure amid crises. In such situations, it becomes essential to measure, manage, and analyze the performance of your marketing efforts and prove your worth to the company. And, Marketing analytics is the perfect solution that can help you out.  Marketing analytics tools offer you different […]


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Most effective tools from Google for insights and campaign optimization


Reading Time: 4 minutes Marketing experts rely on big data more than ever. With a plethora of analytical tools, brands have found dozens of ways to learn about their target audience. The impact of Big Data is not just limited to conversions and proper funnel but instead to study custom behavior and their attitude towards a brand. For most […]


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9 Reporting and Business Intelligence Tools For Your Marketing Toolkit


Reading Time: 5 minutes Running a successful marketing campaign isn’t merely dependant on creative collaterals. As a marketer, you might know very well that the back-end is as important as the front-end. The power of data and its role in enhancing any marketing campaign cannot be undermined. Reporting and attribution of data have allowed businesses to make informed decisions […]


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The Ultimate Guide to On-Page SEO in 2020


Reading Time: 6 minutes Your website is your own – you design and craft each page yourself. However, that’s not the case with website engagement. Why? Because engagement relies on visitors liking your website, and the constant fear of your content not being engaging can be horrifying. That’s where search engine optimization plays a pivotal role. Search engine optimization […]


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