Google Analytics 4 (GA4) is the next big thing in Internet statistics. It includes an entirely new and more comprehensive data collection process than Universal Analytics (UA). So, if you want to stay ahead of the game and make the most out of this update, here are some courses you could utilize. Browse and choose whichever suits you best and begin your website career!

Disclaimer: The links to the courses are not affiliate links and SmartMetrics does not profit from those links. We share them because we think it will help you to learn about Google Analytics 4 platform.

  • This course covers all the basics for new GA4 users so that they can adequately understand GA4 reports, by the end of which you will be able to use GA4 with confidence and ease. This course is for everybody, from individual blogs to corporations; you could even kickstart your career in Digital Marketing or Data Analysis.
  • 4.2/5 Ratings
  • 2691 students are already enrolled!

This course can be purchased for 84.99$ (outside of special promotions)

About this course

  • In this course, you will learn what Google Analytics 4 is, set up GA4, upgrade if you’re already using it, the data collection models, decipher the reports, and conduct the analysis.
  • 2hrs on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

About the Instructor

Anil Batra is experienced in Digital Marketing and Analytics, with over 15 years of work experience, which ranges from Fortune 500 to startups. His expertise includes firms such as Microsoft, ESPN, T-Mobile, Hoovers, and Starbucks.

Anil has instructed multiple people regarding Marketing and Analytics in the last nine years, during which he taught at the University of Washington, UBC, and Bellevue College. He has also spoken at various conferences and conducts his blog as well.

If you want to start your journey into Google Analytics 4, no one better to guide you than Anil Batra.

You can begin this course here.


  • This is a course to help you master Google Analytics 4, where you will learn to analyze GA4 reports and decipher and tailor custom reports with GA4 data and Task Manager. It is a course directly tailored for Google Analytics beginners, intermediate learners, new digital startups, and digital marketing managers to learn how to practically plan your setup and get insights from your data. Instead of figuring things out on your own and wasting months, you could be up and running with GA4 in several weeks.
  • 4.5/5 Ratings.
  • 3112 students have already enrolled!
  • This course can be purchased for 84.99$.

About the course:

  • While it is essential to understand the capabilities of GA4, it is more important to know how to utilize that tool properly, and that is precisely what this course will do.
  • In this course, you will learn to install and analyze the various types of reports in GA4, including Acquisition, Retention, Engagement, Conversation, and Monetization reports.
  • You will also learn how to tailor the GA4 for custom business needs and model data for any website.
  • 11.4 hours of on-demand video lectures.
  • 5 downloadable resources.
  • Full lifetime access
  • Access on Mobile and TV.
  • Certificate of completion.
  • It also includes a project for more practical learning and application of GA4.

About the instructor:

Rudranil Chakrabortty is an experienced online marketing professional who handles marketing software products and services. He is a graduate of the Indian Institute of Management with a degree in Engineering and Business Management.

He has worked with multiple lead generational tools and has managed websites for multimillion-dollar businesses. Along the way, he has developed an educational interest in imparting his knowledge and an interest in working online independently.

Click the link to begin.


GA4 Mastery + Pass Google Analytics Certification Exam

  • This course will allow you to master GA4, pass the Google Qualification exam, and receive a Google Partner badge. This course is designed for those seeking to become Google Partners or pass the Google Analytics Certification exam. So if you’re looking for a certified career in the world of Analytics, then this is the course for you!
  • 4.0/5 (275) Ratings
  • 4572 students already enrolled!
  • This course can be purchased for  84.99$.

About the course:

  • This course will teach you to master GA4, including setup, collection, and data filtration, data analysis, and reports.
  • The course is tailored to help you ace your Google Certification Exam, with over 100 sample exam questions to practice with and direct interaction with the instructor about your issues.
  • 2 hours On-Demand video.
  • 25 Articles.
  • 15 downloadable resources.
  • Full lifetime access
  • Access on Mobile and TV
  • Certificate of completion.


About the instructor:

Coursenvy is an LA-based Ad-Agency that offers a wide variety of courses taught by experts in the field, tested research, and many real-life examples, all of which are conducted with the help of high-quality studio narrated videos.

Coursenvy has taught over 400,000 students in various fields, ranging from Facebook Ads to Amazon FBA, including subjects such as Social Media Marketing, SEO, and E-mail marketing. Digital Media Marketing is an up-and-coming field, and Coursenvy is the perfect place to get started.

Click the link here to begin.

Google Analytics 4: Up & Running

  • This is a course to help you fully grasp Google Analytics 4 and utilize it to drive your business forward. It is custom-designed for Digital Marketers who want to upgrade to GA4, understand traffic and revenue, and gather insights to push their business to the next level.
  • 4.1/5 Ratings
  • 9010 students already enrolled!
  • This course can be purchased for 19.99$.

About the course:

  • In this course, you will learn why GA4 is unique, learn to upgrade from Universal Analytics to GA4, utilize it with other related tools, and implement a migration plan from other Google Analytics properties.
  • You will learn to make strategic data-driven decisions, document them, collect actionable data, and track the success of your marketing campaign.
  • If you are interested, acquire a study guide and practice questions to help you prepare for the Google Analytics exam.
  • 3 hours On-Demand video.
  • Full lifetime access.
  • Access on Mobile and TV.
  • Certificate of completion.


About the instructor:

Joseph Holbrook is from Jacksonville, Florida, and being an avid traveler, he has traveled to over 42 countries. He has also worked in various cities, including Boston, San Jose, Washington, DC, etc.

His professional expertise began in 1993, working with several HPUX systems. He has since moved to Storage Area Networking (SAN), Expert Visualization, and Cloud Architecture. He has worked with several companies, which include HDS, Brocade, HP, EMC, ViON, Ibasis dot net, and SAIC, to name a few.

To start your journey into this vast field, there is no better guide than Joseph Holbrook.

Click the link here to begin.