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Google Tag Manager (GTM) is a powerful tool that allows website owners to manage and deploy marketing and analytics tags on their websites without having to modify the website’s code. In this article, we’ll walk you through the steps to set up a new GTM container and add it to your website.

Step 1: First, sign up for Google Tag Manager. If you already have a Google account, simply go to the GTM website and sign in using your Google credentials. If you don’t have a Google account, you’ll need to create one first.

Step 2: Create a New Container Once you’re signed in to GTM, the next step is to create a new container. Click on the “Create Container” button and give your container a name. Choose the container type as “Web” and select the relevant country where your website is hosted.

Step 3: Install GTM on Your Website After creating the container, you’ll be presented with a GTM installation code. Copy and paste this code into your website’s header section, just above the closing </head> tag. This will install GTM on your website.

Step 4: If you’re planning on working with SmartMetrics analytics experts, please share access to your newly created GTM container. To add SmartMetrics support to a Tag Manager account:

  • Click Admin.
  • In the Account column, select User Management.
  • Click +.
  • Select Add new users.
  • Enter email
  • Set Account Permissions as Administrator
  • Click Invite.