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Server-Side Tagging: How Does it Work?

You've probably heard of website tagging if you're part of a marketing or analytics team. This process involves adding code snippets to your website or app to gather data for measurement by a marketing team or partner. Previously, the only option available was client-side tagging, executing tags on the user's...

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Benefits of Server-Side Tagging

Server-side tagging is a powerful tool that can help improve user privacy, optimize performance, and improve data quality. Here are some of the key benefits of using server-side tagging: Improving Privacy Controls: By controlling marketing data flow, you can ensure better user privacy and security. With server-side tagging, the data...

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How to provision a server?

Setting up a server Google Tag Manager container can seem daunting at first, but it is a crucial step in utilizing server-side tagging. This article will walk you through the steps to set up a new server container. Before you begin, make sure you have a Tag Manager account, a...

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