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UA and GA4 Discrepancies

Google Analytics 4 (GA4) is now the latest iteration of the popular web analytics platform. As users transition from Universal Analytics (UA) to GA4, it's important to understand the key differences between the two regarding metrics and data collection methods. In this blog post, we'll take a closer look at...

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Introducing Google Analytics 4

Starting July 1, 2023, standard Universal Analytics properties will no longer process data; only new data will flow into Google Analytics 4 properties. However, Universal Analytics reports can be viewed for some time after this date. For 360 Universal Analytics properties, a one-time processing extension ends on July 1, 2024....

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UA vs GA4 - What's a difference?

Universal Analytics has been the go-to analytics solution for businesses for over a decade. It has provided valuable insights into user behavior on websites and apps, allowing businesses to optimize their online presence. However, with the emergence of Google Analytics 4, many are wondering if it's time to make the...

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