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GA 4 Update: Conversion Counting Methods

Google Analytics 4 (GA4) has introduced new options for counting conversions, providing users with the flexibility to choose between counting conversions once per event or once per session. In this article, we will explore the differences between these methods and provide guidance on selecting the best approach for your unique...

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The Best Google Analytics 4 Courses To Take

Google Analytics 4 (GA4) is the next big thing in Internet statistics. It includes an entirely new and more comprehensive data collection process than Universal Analytics (UA). So, if you want to stay ahead of the game and make the most out of this update, here are some courses you...

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Why is there no 'Bounce Rate' in Google Analytics 4

Within digital analytics, a 'Bounce Rate' is a metric used to calculate the number of views on a website and has been used for over decades. However, with the new Google Analytics 4, we observe an intriguing absence of this metric, which we will discuss below. What is a 'Bounce...

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