By implementing EE tracking, you can measure and analyze shopping activity on your website (product impressions, purchases, sales funnels etc.).
Track all user online actions, starting from site navigation, form submissions to social engagement, phone calls or video tracking.
To ensure maximum flexibility, portability, and ease of implementation, GTM functions best when deployed alongside a dataLayer.
We connect website events and conversions with 3rd-party vendors using GTM, no matter how complex the integration is.