Google Analytics 4 or GA4 properties provide you with the users’ insights and the events between your websites or a mobile app. The latest reiteration in Google Analytics platform and property type helps you with predictive insights, integrations with Ads, multi-device measurements, and more data control. Above all, it allows you to create and send customized events to analytics.
Google Analytics 4 events provide you an in-depth view of user actions, errors, and other metrics from your website and apps. It can log events automatically without coding as long as you use SDK or gtag.js such as first_visit, session_start, user_engagement, page_view, etc. The biggest difference between GA and GA4 events is the event parameters. With Universal Analytics, an event has a 3-level hierarchy: category, action, and the label. In GA4, the events can have up to 25 parameters, in addition to 5 default parameters set by Google:
An example of custom-built parameters for a content_view event would be article_id, article_title, author_name, author_id, and so on.
Important: like in the previous version, GA4 events are case-sensitive – two logged events whose names differ only in the case will result in two different events.
Google Analytics 4 (GA4) offers recommended events that come in handy with every business vertical, alongside which it provides you the edge on creating custom events in line with your business needs.
They are called recommended Google Analytics 4 events because they integrate well with the relevant Google products like Google Ads and Google Marketing Platforms. Another reason for these suggested events is that it works on all business verticals, apps, and websites.
Recommended events are designed for common scenarios such as user actions, system events, or errors. Though it is not necessary to enable recommended events for a particular property, enabling them can be helpful in learning about the peculiar behavior of your users.
So, if your website or app provides common actions that correspond to these recommended events, integrate them to get more detailed insights and reports. These integrations also let you enjoy the updated and latest features as and when they become available.
If you wish to measure events that are not automatically collected or don’t appear in recommended events, you can track them via custom events. These events don’t show up in standard reports. Therefore, you need to add the ones that matter the most. Moreover, you will have to set up custom reporting to monitor their performance.
To create an event, please follow these steps:
You can also access the above-mentioned options from Admin > Property column > Data Streams > Web > web stream > Tagging Settings.
Conversions show how many users converted into sales or leads, depending on your set conversion parameter. Some events like first_open, purchase are auto marked as conversion by default.
If you want to mark a particular event as a conversion, you can refer to the following steps:
Important: changing the name of an event that is already marked as conversion will change the conversion status. However, if the event parameters are modified, but the name is not changed, the event still will remain a conversion.
But what if we want to look into the complete sales conversion cycle? Google Analytics 4 provides you with a full set of e-commerce conversions to understand the complete conversion cycle. For Example: view_item, add_to_cart, begin_checkout etc.
Google Analytics 4 makes it easier for you to figure out the users’ intention and plan your next marketing strategy keeping the users in view. Knowing your targeted audience and corresponding with them in line with their interests, journey on your website, and other behaviors can help you grow your brand and apply it to convert the users into loyal customers. So, if you are a small business, a startup, or an enterprise, moving or starting with GA4 is a way to get along with the technological run.
It’s quite understandable that all this information and integrations can be overwhelming. You can consult experts like SmartMetrics analytics experts/team, who, with highly professional staff and experts, remain at your service 24/7. SmartMetrics analytics experts/team helps you integrate your websites and apps with google analytics 4, create custom events and tags in line with your business needs, and be your eyes in analyzing the insights.
To be on top of your game and beat the competition in 2021 with proactive insights and planning, contact TODAY to make your business case a success story.
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