Brands that deploy the new GA will have adequate time to develop their internal capabilities before using the analytics for mission-critical analysis. Early adoption ensures the business has sufficient historical data in the new format before fully switching over from the older version. In addition, brands can take advantage of GA4 capabilities and meet their needs.
Early adoption of Google Analytics 4 can deliver various benefits to your business, especially once the current version, Universal Analytics, becomes outdated. Working with our team will make your migration seamless, letting you continue to focus on your day-to-day job and immediate business needs. Our goal is to provide comprehensive GA4 solutions, ranging from auditing your existing setup to configuring all reports and dashboards.
The evolution in analytics provides built-in, automated insights that create and target best-fit audiences. Google Analytics 4 (GA4), the new default version of Free Google Analytics, lets businesses measure and track their customers’ entire journey as they interact with their brands. This reduces ad spending and delivers a course towards next-level competitive advantage, primarily for those who complete their migration early.
At SmartMetrics, we work closely with clients to understand their business needs and objectives, helping them collect robust data and activate their analytics to grow their brands. Our team remains on top of all the changes happening in Google Analytics 4 and is ready to help you transition your current implementation or set up a new implementation to GA4.