The Google Ads Conversion Adjustment API allows advertisers to modify conversion data after it has been initially tracked. This is useful for adjusting conversions due to refunds, order cancellations, or data errors.
This is particularly helpful for e-commerce businesses when payments occur after a delay, such as cash on delivery or third-party credit services. By modifying conversion data accordingly, you ensure accurate reporting and optimize ad spending based on the latest data.
What is the Google Ads Conversion Adjustments Tag?
The Google Ads Conversion Adjustments tag, developed by the Stape team, enables advertisers to modify Google Ads conversion data directly from their server GTM container. This helps keep conversion data accurate, even after changes in user behavior, refunds, or transaction modifications.
We specialize in setting up and optimizing Google Ads Conversion Adjustments through server-side tracking. Instead of navigating complex technical details, our team ensures a seamless and efficient implementation, allowing you to focus on scaling your business.
Our Services Include:
- Server GTM Container Setup: We configure and deploy a robust server GTM container tailored to your business needs.
- Webhook Integration: We set up webhooks to ensure real-time data accuracy for conversion modifications.
- Google Ads API Integration: Our team connects and authenticates your Google Ads account for seamless conversion adjustments.
- Tag Implementation & Testing: We deploy and thoroughly test the Google Ads Conversion Adjustments tag to ensure it functions as intended.
- Ongoing Support & Troubleshooting: We provide continuous support to optimize conversion tracking and resolve any issues.
Get Started
If you need precise and reliable conversion adjustments in Google Ads, let SmartMetrics handle the implementation. Get in touch today!
