Essential Banner Sizes for Google Display Network

Here are the Google Ads banner specifications for a standard retargeting display campaign, covering both mobile and desktop placements. These sizes follow Google’s current Display Network recommendations and ensure maximum reach across inventory.
Essential Banner Sizes for Google Display Network


🔹 Desktop & Tablet Sizes

Dimensions (px)Name
300×250Medium Rectangle
336×280Large Rectangle
728×90Leaderboard
970×90Large Leaderboard
300×600Half Page
160×600Wide Skyscraper
970×250Billboard
468×60Banner (legacy support)

🔹 Mobile Sizes

Dimensions (px)Name
320×50Mobile Leaderboard
320×100Large Mobile Banner
300×250Medium Rectangle (shared)
  • Images:
    • Landscape (1.91:1) – min 600×314, recommended 1200×628
    • Square (1:1) – min 300×300, recommended 1200×1200
  • Logo:
    • Landscape logo – 4:1 ratio (min 512×128)
    • Square logo – 1:1 ratio (min 128×128)
  • Headlines: 5 short (max 30 chars), 1 long (max 90 chars)
  • Descriptions: Up to 5 (max 90 chars)
  • Final URL

🔧 Technical Specs

  • Max File Size: 150 KB
  • Formats Accepted: JPG, PNG, GIF (non-animated), HTML5
  • Resolution: 72 DPI
  • File Naming: No special characters or spaces

📦 Recommendation

To cover 95%+ of available ad inventory across mobile, tablet, and desktop, prioritize creating:

  • 300×250
  • 728×90
  • 160×600
  • 320×50
  • Responsive Display Ads

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