Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of wasting valuable time coming up with complicated systems - you can use Zapier to automate the web services you and your team are already using on a daily basis.
Beehive is an event and agent system, which allows you to create your own agents that perform automated tasks triggered by events and filters. It is modular, flexible and really easy to extend for anyone. It has modules (we call them Hives), so it can interface with, talk to, or retrieve information from Twitter, Tumblr, Email, IRC, Jabber, RSS, Jenkins, Hue - to name just a few.